SEMrush Content-Led SEO Exam Answers

What are “Stat Keywords”?

• Keywords that have known search volume and cpc data
• Keywords that people use to find stats
• Keywords that are especially important for business goals
• Keywords that have low competition

What’s a reliable way to get high-quality writing delivered from freelancers?

• Send them a list of keywords to start with
• Emphasize the importance of the assignment
• Ask them to submit a writing sample

What’s the first step to scaling up content production?

• Auditing your existing content process
• Hiring writers
• Generating more keyword ideas
• Updating your existing content

Why is search intent important?

• Helps you automatically optimize for UX signals
• Helps Google index more of your pages
• Makes it easier to implement on-page SEO
• Improves average page loading speed

What is Dwell Time?

• Amount of time a user spends on a page
• How long it takes a webpage to load
• Average reading level of a written piece of content
• Another term for bounce rate

Which tactics can help improve organic CTR?

• All the options
• Using brackets
• Using emotional sentiment
• Writing short title tags
• Adding numbers to title tags