• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CN KO ID

  • Home
  • Benefits
  • Questions
  • Testimonials
  • Scores
  • FAQs
  • Exams Answers
    • Google Ads
      • Search
      • Display
      • Shopping
      • Video
      • Measurement
      • Apps
      • Creative
      • Grow Offline Sales
      • AI-Powered Performance
      • Search Professional
      • Display Professional
      • Video Professional
    • Google
      • Digital marketing fundamentals
    • Google Analytics
      • Google Analytics (GA4)
      • Google Analytics IQ (GAIQ)
    • Hubspot (Free and open to all)
      • Inbound
      • Inbound Marketing
      • Digital Marketing
      • Service Hub Software
      • Sales Software
      • Revenue Operations
      • CMS For Marketers
      • Contextual Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
      • Social Media
      • Sales Management
      • Integrating With HubSpot I: Foundations
      • Social Media Marketing
      • Social Media Marketing Certification II
      • SEO
      • SEO II
      • Email Marketing (Actual)
      • Sales Hub Software
      • Content hub for marketers
      • Marketing Hub Software
      • Email Marketing Software
      • Partner Demo
      • Selling Sales Services
      • Delivering Client Success
      • Client Management
      • Delivering Sales Services
      • Content Marketing
    • Google Marketing Platforms
      • Display & Video 360
      • Campaign Manager 360
      • Search Ads 360
      • Conversion Optimization
      • Privacy for Agencies and Partners
    • Youtube
      • Content Ownership
      • Asset Monetization
      • Music
      • Music Rights Management
    • Android
      • Enterprise Associate
      • Enterprise Professional
      • Enterprise Expert
      • Google Play Store Listing
    • Microsoft Advertising
      • Search
      • Native & Display
      • Retail
      • Retail Media
    • Twitter
      • Get Started
      • Video Badge
      • Ads manager fundamentals
      • Cross-Border Advertising Badge
      • Creatives Badge
      • Launch and Connect Badge
      • Performance Fundamentals Badge
      • Video Ads Specialist Badge
      • Performance Ads Specialist
    • Yandex
      • Direct
      • Metrica
    • Google Educator
      • The Coach Skills
      • Level 2
      • Level 1
      • GFE Trainer Skills
      • Practice Sets
    • Linkedin
      • Marketing solutions fundamentals
      • Marketing strategy
      • Content and creative design
    • SkillShop
      • Doubleclick
        • Search Mobile
        • Studio
        • Optimize performance
      • Ad Exchange API Basics
      • Bid Manager Optimization
      • Google My Business Basics
      • Generative AI for Educators
    • Hootsuite
      • Platform
      • Social Media Marketing
    • MailChimp
      • Foundations
      • Email Marketing
      • Email Automations
    • Pinterest
      • Advertising Essentials Badge
      • Media Buyer Certification
    • Reddit Ads
      • Fundamentals
      • Boost
      • Creative Micro
    • Snapchat
      • Ads Manager Campaign Optimization
    • Hubspot (Open to custoners only)
      • Growth Driven Design Agency
      • Guided Client Onboarding
      • Platform Consulting
      • Trainer
      • Sales Hub Implementation
      • Marketing hub implementation
      • Objectives-Based Onboarding
      • Data Integrations
      • Marketing Hub Demo
      • Sales Hub Demo
      • Salesforce Integration
      • Architecture I
      • Architecture II
      • Service Hub Demo
      • Solutions Architecture Foundations
      • CRM Data Migration
      • Implementation for Partners
      • Solutions Partner
    • Amazon Ads
      • Ads Foundations
      • Ads Retail
      • Ads Advanced Retail
      • DSP
      • DSP Advanced
      • Sponsored Ads
      • Sponsored Ads Advanced
      • Ads Campaign Planning
      • Ads Campaign Optimization
      • Marketing Cloud
      • Video Ads
      • Twitch Gameplan
    • Google Cloud Partner Advantage
      • Google Cloud Sales Credentials
      • ChromeOS for enterprise: Sales Credential
      • ChromeOS for enterprise: Deployment Credential
      • Google Education Sales Credential
      • Google Education Deployment Credential
      • Google Maps Platform Sales Fundamentals Credential
      • Google Maps Platform technical fundamentals credential
      • Google Workspace Deployment Services Credential
      • Google Workspace Sales Credential
      • Google Cloud SecOps Sales Credential
      • Google Cloud SecOps Technical Credential
      • Gemini for Google Workspace Sales Credential
      • Google Workspace Deployment Services Technical Credential
    • Google Career Certificates
      • Cybersecurity Professional
      • Data Analytics Professional
      • Digital Marketing & E-commerce Professional
      • IT Support Professional
      • Project Management Professional
      • UX Design Professional
  • Contact

Home » Microsoft Advertising Retail Certification Exam Answers

Microsoft Advertising Retail Certification Exam Answers

Microsoft Advertising Retail Certification Exam Answers

Microsoft Advertising Retail Certification Exam Answers

 

Exam URL: https://about.ads.microsoft.com/en/resources/training-certification/learning-lab

Microsoft Advertising Retail Certification Exam Answers score

Microsoft Advertising Retail Certification Exam Answers

 

Question:

 

Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing.Which report should they run?

  • Product match count report
  • Website URL report
  • Search term report
  • Product negative keyword conflict report

 

Your shopping feed file expires after 30 days unless refreshed or updated.

  • True
  • False

 

A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?

  • Target all eligible products
  • Iincrease the campaign bids by 10%
  • Increase the daily budget

 

Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?

  • Contoso Candies and support
  • Microsoft Advertising support team
  • No one can change a store name after it is created
  • Only Contoso Candies

 

Which of the following are the values of offsite advertising?

  • Retailer are allowed to activate their frst-party customer data to help brand advertisers reach shoppers using third-party properties.
  • Brands can target shoppers at the awareness and consideration stages of the sales funnel
  • Brands interact with shoppers through a retailer’s website, app, or the like.
  • Sponsored Brand is à native advertising solution that promotes your brand and products together.

 

Smart Shopping Campaigns take precedence over standard shopping campaigns.

  • True
  • False

 

What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?

  • Allows you to keep running your ads for out of stock items.
  • Prohibits running ads for out-of-stock items.
  • Pulls up-to-date product information from your website.

 

Both Product_Type and Product_Category attributes recognize which sign as their delimiter

  • “<” (Less than)
  • “>” (Greater than)
  • “-” (Hyphen)
  • “_” (Underscore)

 

Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

  • Feed issues tab in the store summary page.
  • Store issues tab in the store summary page.
  • Product issues tab in the store summary page.
  • Product performance tab in the store summary page.

 

Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

  • Special offer
  • Price reduction
  • 10% off
  • Price drop

 

Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

  • By setting up an automated feed from ‘Google my Business’.
  • By creating a local product feed in Microsoft Merchant Center.
  • In the Microsoft User Interface: Import, Product inventory feed.
  • In the Microsoft User Interface: Tools, Shared library, Product inventory feed.

 

When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

  • A ‘targeted products’ product group.
  • An ‘all products’ product group.
  • An‘all feeds’ product group.
  • An ‘excluded products’ product group.

 

Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

  • 1 Day
  • 7 Days
  • 30 Days
  • 60 Days

 

Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?

    1. Create a campaign
    1. Select ‘Sell products from your catalog’
    1. Select ‘Smart Shopping’
    1. Choose your store market
    1. Select ‘Campaign settings’
    1. Create Responsive Ad

 

Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

  • Product Issues tab in the store summary page.
  • Feed tab in the store summary page.
  • Product performance tab in the store summary page.
  • Store issues in the store summary page.

 

Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?

  • Import, Import from Google Ads
  • Import, Import from file
  • Merchant Center, Store, Import
  • Merchant Center, Import from Google Ads

 

When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

  • True
  • False

 

Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?

  • Title
  • Store name
  • Price
  • Image URL

 

Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?

  • Brand advertiser
  • Retailer

 

When looking at product issues in the store summary, what is the symbol for an error?

  • A red circle
  • An orange circle
  • An orange triangle

 

Microsoft Shopping Campaigns serve on mobile devices.

  • True
  • False

 

Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?

  • Maximize conversions
  • Enhanced cost per click
  • Target return on advertising spend
  • Maximize clicks

 

What are two ways you can create a Microsoft Shopping campaign?

  • Copy a search campaign in Microsoft Advertising Editor.
  • Import using the Facebook Import tool.
  • Import using your Google Shopping campaign.
  • Create a new shopping campaign in Microsoft Advertising User Interface.

 

The store name in a product ad is taken from the advertiser’s product feed.

  • True
  • False

 

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?

  • The searcher will be sent to the Contoso Kitchen Supplies’ website.
  • Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
  • The ad expands into a pop up description of the product within the search engine results page.
  • Contoso Kitchen Supplies will be charged on a cost per click basis.

 

Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of step: they need to follow in order to do this?

    1. Create a Microsoft Merchant Center Store
    1. Create and upload a product feed
    1. Create their shopping campaign
    1. Claim their domain

 

What are some best practices when trying to optimize your description in the product feed?

  • Ensure the description is accurate to the product.
  • Ensure the ad product description is similar to the description of the product on the page.
  • Include all relevant keywords in the description.
  • Use HTML coding in the field to avoid description errors.

 

Which of the following are benefits of utilizing local inventory ads?

  • Promote products that are only available in store.
  • Highlight products which are for sale online only.
  • Highlight your brick and mortar store locations.
  • Increase traffic both online and in your physical stores.

 

Price drop extensions work on both search and product ads.

  • True
  • False

 

Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?

  • 1 Week
  • 10 Days
  • 3 Weeks
  • 30 Days

 

What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?

  • PLAs feature multiple clickable components, allowing you to tell an on-brand story.
  • PLas offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
  • PLAs highlight key products next to competitors and take category ownership.
  • Brand advertisers only pay when a shopper clicks on a PLA.

 

How is it generally recommended you bid on product SKU product groups?

  • Never bid on product SKU product groups
  • Leave it the same
  • Reduce your bids
  • Increase your bids

 

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?

  • Submit these updates via a product inventory update feed.
  • Submit their full product feed to make these updates.
  • Submit their full product feed every hour.
  • Submit their full product feed with these updates when they reach the 30 day threshold.

 

How can using the Google Merchant Center import tool benefit an advertiser?

  • Enables an advertiser to keep fresh data.
  • Enables an advertiser to import product offers.
  • Enables an advertiser to use one feed file for Google and Microsoft Advertising.
  • Enables an advertiser to import search campaigns and feed files in one import.

 

What is the Microsoft Advertising product ad maximum file size for the product image?

  • 3.9 MB
  • 39 MB
  • 3.9 GB
  • 39 GB

 

You can use the search term report for shopping campaigns.

  • True
  • False

 

Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?

  • Their images should not contain watermarks.
  • Their images should have a maximum size of 220px by 220px.
  • They should use promotion text in the images.
  • Their images should contain a ‘pop effect’ using a white background.

 

Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

  • Via universal event tracking tag
  • Using the reporting tab in the Microsoft Advertising User Interface
  • Via Microsoft Advertising editor
  • Via the keyword planner

 

Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.

  • True
  • False

 

How does Microsoft Advertising define impression share?

  • The number of times your ad is shown.
  • The percentage of time your ad shows up higher than your competitors.
  • The number of times an ad is shown divided by the total number of impressions.
  • The total number of impressions.

 

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?

  • Bing ads editor
  • Keyword planner
  • Microsoft Merchant Center
  • Reports tab

 

Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.

  • Using Bing Webmaster Tools
  • Via universal event tracking tag
  • Import via Google Search Console
  • Upload a CSV of the website pages via file transer protocol to the Microsoft Advertising User Interface.

 

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

  • Product partition report
  • Product match count report
  • Product dimension report
  • Product search term report

 

Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

  • Make their all products ‘catch-all’ bid double their item ID bids
  • Never bid on ‘all products’
  • Have lower bids and a low campaign priority setting
  • Increase their bids

 

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

  • An adult online retailer.
  • An offline only apparel retailer.
  • An online cat products store.
  • An online hair products retailer.

 

Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

  • In the Feeds tab in their Microsoft Merchant Center Store.
  • In the Import tab in their Microsoft Merchant Center Store.
  • In the Summary tab in their Microsoft Merchant Center Store.

 

How many custom label attributes can you add for each product?

  • 4 Labels
  • 5 Labels
  • 10 Labels
  • 14 Label

 

Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?

  • Product search term report
  • Destination URL report
  • Website URL (publisher) report
  • Product share of voice report

 

Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

  • Product match count report
  • Product partition report
  • Product dimension report
  • Product search term report

 

Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

  • Condition
  • Price
  • Product category
  • Product type

 

Which report should you run to see what your audience is searching for when your product ads are shown?

  • Negative keyword conflict report
  • Product partition report
  • Search term report
  • Product dimension report

 

Which of the following are examples of product ad enhancements?

  • Product weight extension
  • Free shipping
  • Merchant promotions
  • Product condition

 

What are the benefits to opting-in to the automatic item update in your Microsoft Shopping Campaigns’ feeds?

  • Pulls up-to-date product information from your website.
  • Allows you to keep running your ads for out of stock items.
  • Prohibits running ads for out-of-stock items.

 

Which of the following is an optional attribute when creating your product feed?

  • Sale price
  • Description
  • Price
  • Image link

 

Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

  • Expanded text ads
  • Dynamic search ads
  • Product ads
  • Responsive search ads

 

Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?

    1. Provide store location data
    1. Upload online product information
    1. Upload inventory information
    1. Enable the Shopping campaign into LIA

 

Which of the following statements about the redirect URL attributes in a product feed file is true?

  • It should eventually link to the same landing page as the link/mobile link columns.
  • The redirect link may be placed in the link or mobile link columns.
  • It will override URLs in the link and mobile link attribute columns.
  • Is the URL of the landing page where the customer eventually ends up.

 

Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications > Telephony > Mobile Phones and Product Category IDs such as ‘267.

  • True
  • False

 

Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

  • Product type
  • Product categor
  • Custom product IDs
  • Custom labels

 

The products rating feed file is contained in the shopping feed file.

  • True
  • False

 

A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

  • Campaign A
  • Campaign B
  • Neither because it is a duplicate conflict.
  • The platform will alternate.

 

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

  • Reevoo
  • Trustpilot
  • Feefo
  • Bazaarvoice

 

Which of the following are acceptable feed file types?

  • ZIP
  • XLS
  • GZ
  • TXT

 

Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?

  • Settings tab
  • Reports tab
  • Campaign grid
  • Microsoft Merchant Center

 

Which of the following Share of Voice attributes can you include in the product dimension report?

  • Iimpression share
  • Benchmark bids
  • Each of your competitor’s individual bids on that product
  • Benchmark click-through rate

 

In a shopping campaign, bidding should be higher when reaching a more granular level.

  • True
  • False

 

What does the non-targeted report in ‘store issues’ tell you?

  • How many offers are not targeted with bids in a campaign.
  • How many offers are not targeted with filters in a campaign.
  • How many offers are targeted with filters in a campaign.
  • How many offers are targeted with bids in a campaign.

 

Which of the following statements is true about shopping campaigns?

  • Ads are automatically created from your website content.
  • Ads do not require a store name.
  • Ads do not contain images.
  • Ads are created from product feed data.

 

Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?

  • They are identified as an adult advertiser.
  • They are attempting to claim an unverified domain.
  • Contoso Widgets’ domain has been correctly verified.
  • There is no real privacy policy on their website.

 

Which of the following are useful Microsoft Advertising reports for your shopping campaigns?

  • Product image report
  • Product GTIN report
  • Product dimension report
  • Product partition report

 

Clicks on product ads are charged on what basis with Microsoft Advertising?

  • Cost per acquisition
  • Cost per thousand impressions
  • Cost per click

 

Which of the following are required attributes when creating a shopping feed?

  • Price
  • Product category
  • Product type
  • Description

 

Product ads contain which of the following?

  • An online cat products store.
  • A product image
  • Product price
  • Sitelink extensions

 

Which of the following statements describe the benefits of setting up a Smart Shopping campaign?

  • Saves you time.
  • Combines a streamlined and simple campaign structure with automated optimizat a query level.
  • Serves product ads on search and responsive ads on native.
  • Allows you to have tight control over your optimization levers.

 

Which of the following statements are true about Smart Shopping?

  • Uncapped budgets are recommended.
  • You can have a granular and complex structure with multiple ad groups.
  • Only one ad group is allowed.
  • Selecting either maximize conversion value or target return on advertising spend is allowed.

 

Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

  • Enhanced cost per click
  • Target return on advertising spend
  • Maximize clicks

 

When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?

  • Price
  • Availability
  • Title
  • Description
  • Sale price

 

Which of the following is a best practice for shopping campaign structures?

  • Break out product groups by value, then bid accordingly
  • The more granular your product group, the lower the bid
  • Bid higher on all product ‘catch-all’ product groups
  • Do not bid on granular product groups

 

Julian has been hired as a consultant by Contoso Kitchens to help run PromotelQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?

  • Onsite
  • Offsite

 

  1. Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing. Which report should they run?
  2. A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?
  3. Which of the following statements are true about Smart Shopping?
  4. You can use the search term report for shopping campaigns.
  5. Which of the following statements is true about shopping campaigns?
  6. Which of the following statements is true about shopping campaigns? Select all that apply.
  7. What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?
  8. Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?
  9. Price drop extensions work on both search and product ads.
  10. What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?
  11. Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?
  12. Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?
  13. Microsoft Shopping Campaigns serve on mobile devices.
  14. Clicks on product ads are charged on what basis with Microsoft Advertising?
  15. Which of the following statements describe the benefits of setting up a Smart Shopping campaign?
  16. Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?
  17. How many custom label attributes can you add for each product?
  18. Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?
  19. Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?
  20. A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?
  21. Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?
  22. Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.
  23. Contoso Toys has decided to create a ‘catch-all’ campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?
  24. The products rating feed file is contained in the shopping feed file.
  25. Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?
  26. When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?
  27. What are some best practices when trying to optimize your description in the product feed?
  28. Which of the following Share of Voice attributes can you include in the product dimension report?
  29. Which of the following are examples of product ad enhancements?
  30. Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?
  31. Which of the following are required attributes when creating a shopping feed?
  32. Your shopping feed file expires after 30 days unless refreshed or updated.
  33. Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?
  34. What is the Microsoft Advertising product ad maximum file size for the product image?
  35. In a shopping campaign, bidding should be higher when reaching a more granular level.
  36. Which of the following are benefits of utilizing local inventory ads?
  37. Which of the following are the values of offsite advertising?
  38. Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?
  39. Both Product_Type and Product_Category attributes recognize which sign as their delimiter?
  40. Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.
  41. Which of the following are useful Microsoft Advertising reports for your shopping campaigns?
  42. How is it generally recommended you bid on product SKU product groups?
  43. Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?
  44. Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?
  45. Which of the following statements about the redirect URL attributes in a product feed file is true?
  46. Product ads contain which of the following?
  47. When looking at product issues in the store summary, what is the symbol for a warning?
  48. Smart Shopping Campaigns take precedence over standard shopping campaigns.
  49. Which report should you run to see what your audience is searching for when your product ads are shown?
  50. Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?
  51. Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?
  52. Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?
  53. How can using the Google Merchant Center import tool benefit an advertiser?
  54. Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?
  55. When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.
  56. Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.
  57. Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?
  58. Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?
  59. What does the non-targeted report in ‘store issues’ tell you?
  60. Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?
  61. Which of the following are acceptable feed file types?
  62. Which of the following is an optional attribute when creating your product feed?
  63. Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?
  64. Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?
  65. What are two ways you can create a Microsoft Shopping campaign?
  66. Which of the following is a best practice for shopping campaign structures?
  67. Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?
  68. The store name in a product ad is taken from the advertiser’s product feed.
  69. Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?
  70. Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?
  71. Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?
  72. When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?
  73. Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?
  74. How does Microsoft Advertising define impression share?
  75. Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?
  76. Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?
  77. When looking at product issues in the store summary, what is the symbol for an error?
  78. Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?
  79. Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?
  80. Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?
  81. Which of the following bid strategies allow you to set your own bids? Select al that apply.
  82. What is the warning symbol when looking at product issues in the store summary page?

 

 

Download Now!

 

Which of the following are the values of offsite advertising?

By vmartinez

Which of the following are the values of offsite advertising?

  • Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
  • Brands interact with shoppers through a retailer’s website, app, or the like.
  • Brands can target shoppers at the awareness and consideration stages of the sales funnel.
  • Sponsored Brand is a native advertising solution that promotes your brand and products together.

 

Explanation: Understanding the values of offsite advertising within the Microsoft Advertising Shopping certification context highlights its strategic benefits for both retailers and brands. One key value is that retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties. This approach leverages the rich customer insights that retailers have gathered through their own channels, enhancing the precision and relevance of targeted ads on third-party platforms. By utilizing first-party data, retailers and brands can create highly personalized advertising experiences that resonate with shoppers, increasing the likelihood of engagement and conversion. Additionally, brands can target shoppers at the awareness and consideration stages of the sales funnel, which is another critical value of offsite advertising. This capability allows brands to strategically place their ads in front of potential customers who are still exploring their options or are just becoming aware of their needs. By targeting these early stages, brands can influence consumer perceptions and guide them towards making a purchase decision, effectively nurturing leads throughout the sales process. Offsite advertising thus helps in capturing a broader audience and building brand recognition, which is essential for long-term success. These strategies provide a dual advantage: they extend the reach of brand campaigns beyond the retailer’s direct properties and ensure that marketing efforts are aligned with the shoppers’ journey, whether on social media, news websites, or other digital platforms. In contrast, while interacting with shoppers through a retailer’s website or app is valuable, it does not fully leverage the expansive reach and diverse targeting capabilities offered by offsite advertising. Similarly, Sponsored Brand ads, while effective for promoting brand and product awareness, are more focused on on-site advertising rather than the broader, cross-platform reach that offsite advertising provides. Therefore, the highlighted values of offsite advertising – enabling the use of first-party data for targeted third-party ads and targeting shoppers at crucial stages of the sales funnel – underscore its importance in a comprehensive digital marketing strategy, ensuring brands can effectively engage potential customers across various online environments.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?

By vmartinez

Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?

  • Store name
  • Title
  • Image URL
  • Price

 

Explanation: Microsoft Shopping Campaigns leverage several key elements from the advertiser’s product feed to create compelling and effective ads. Among these elements, the title, image URL, and price are crucial components that significantly enhance the visibility and appeal of the products being advertised. The title is vital because it provides a concise and clear description of the product, allowing potential customers to quickly understand what is being offered. A well-crafted title can attract attention and improve click-through rates by clearly conveying the product’s main features or unique selling points. The image URL is another critical component, as high-quality images play a pivotal role in online shopping. They provide a visual representation of the product, which can significantly influence a consumer’s purchasing decision. Including the image URL ensures that the product ads are visually appealing and can effectively capture the attention of users browsing through search results or native ads. Lastly, the price is a fundamental piece of information that potential buyers need to make informed purchasing decisions. Displaying the price prominently in the ad allows users to quickly assess the affordability and value of the product, which can drive higher engagement and conversion rates. By pulling these elements—title, image URL, and price—from the advertiser’s feed, Microsoft Shopping Campaigns can create rich, informative, and attractive ads that resonate with potential customers and enhance the overall shopping experience. This automated extraction of essential product details not only saves time for advertisers but also ensures that the ads are consistent, up-to-date, and relevant, thereby increasing the likelihood of successful transactions. In summary, the use of the product title, image URL, and price from the advertiser’s feed is integral to the effectiveness of Microsoft Shopping Campaigns, as these elements collectively contribute to creating persuasive and visually engaging ads that drive consumer interest and sales.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?

By vmartinez

Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?

  • Onsite
  • Offsite

 

Explanation: The correct answer is Onsite. Onsite advertising refers to promotional activities conducted directly on the retailer’s website or platform where the products are sold. In this scenario, Julian’s recommendation to run a banner ad for Contoso Kitchens’ newest product on a home appliance store site falls under the category of onsite advertising. By leveraging PromoteIQ ads, Contoso Kitchens can strategically position their banner ad within the context of relevant product categories on the retailer’s website, targeting potential customers who are actively browsing for home appliances. Onsite advertising offers several advantages, including the ability to reach a highly targeted audience already engaged in product discovery and purchase consideration. It also facilitates seamless integration with the shopping experience, providing users with relevant product recommendations that align with their interests and needs. Overall, running a banner ad for Contoso Kitchens’ newest product on a home appliance store site via PromoteIQ represents an effective onsite advertising strategy designed to drive visibility, engagement, and ultimately, sales conversion within the retailer’s digital ecosystem.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?

By vmartinez

Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?

 

  • Brand advertiser

 

  • Retailer

 

Explanation: The correct answer is Retailer. In the context of Contoso Kitchens running Sponsored Brands on a home appliance store site, the store site plays the role of a retailer. Sponsored Brands are a type of advertising format within the Microsoft Advertising platform that allows retailers to promote their brand and product offerings directly to potential customers on relevant websites or search results pages. By running Sponsored Brands on a home appliance store site, Contoso Kitchens leverages the retailer’s platform to showcase its brand and products to users who are already interested in home appliances. The retailer’s site serves as the digital storefront where Contoso Kitchens can effectively reach and engage with its target audience, driving traffic, sales, and brand awareness. Therefore, understanding the role of the store site as a retailer is essential for Contoso Kitchens to effectively leverage Sponsored Brands and maximize its advertising impact within the Microsoft Advertising Shopping ecosystem.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?

By vmartinez

Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?

  • 1 Week
  • 10 Days
  • 3 Weeks
  • 30 Days

 

Explanation: When Contoso Cameras is setting up a new Smart Shopping campaign, it is recommended to keep their Return On Advertising Spend (ROAS) target as-is for 3 weeks during the algorithm’s learning period. This duration is crucial because Smart Shopping campaigns utilize machine learning algorithms to optimize bids and placements based on performance data. Allowing the algorithm a sufficient amount of time to learn and adapt is essential for it to understand the optimal strategies that will maximize ROAS. A period of three weeks strikes a balance between gathering enough data and adjusting the campaign strategies effectively without being too impatient or prematurely changing the target, which could disrupt the learning process. During this time, the algorithm analyzes various factors, such as user behavior, conversion patterns, and competitive landscape, to make data-driven decisions that enhance the campaign’s effectiveness. If the ROAS target is altered too soon, it may not provide the algorithm with the consistent data needed to learn accurately, potentially leading to suboptimal performance and missed opportunities for optimization. By maintaining the ROAS target for three weeks, Contoso Cameras ensures that the Smart Shopping campaign has adequate time to stabilize and reach its full potential in terms of performance. Additionally, this approach minimizes the risk of making hasty adjustments based on short-term fluctuations, which are common in digital advertising. Patience during this initial learning phase is rewarded with more reliable and actionable insights, leading to better long-term results. Furthermore, adhering to this recommended period helps in setting realistic expectations for performance improvement and provides a clearer picture of how the campaign is evolving. In summary, keeping the ROAS target unchanged for three weeks during the algorithm’s learning period is vital for achieving the best possible outcomes in a Smart Shopping campaign, as it allows the machine learning algorithms to fully understand and optimize the advertising strategies effectively.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?

By vmartinez

A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?

  • Increase the campaign bids by 10%
  • Target all eligible products
  • Increase the daily budget

 

Explanation:

For a brand advertiser experiencing a strong Return on Ad Spend (ROAS) on their retail media campaign and seeking to derive even more value, while not being limited by budget constraints, several effective optimization strategies should be considered. Firstly, increasing the campaign bids by 10% is a strategic move. By raising the bids, the advertiser can potentially win more auctions and achieve higher ad placements, which can lead to greater visibility and increased click-through rates. This increased exposure is likely to attract more qualified traffic, thereby driving more conversions and enhancing overall campaign performance. Secondly, the advertiser should target all eligible products. Expanding the campaign to include a wider range of products maximizes the reach and leverages the existing strong ROAS across a broader product spectrum. This strategy ensures that the advertiser is capitalizing on all possible opportunities to engage with potential customers who might be interested in different products within their portfolio. Lastly, while not the primary optimization strategy in this scenario, increasing the daily budget could complement the aforementioned tactics if the campaign is performing exceptionally well and there’s confidence in continued high performance. By raising the daily budget, the advertiser ensures that the campaign has sufficient funds to capitalize on the increased bids and expanded product targeting throughout the day, preventing any potential losses in momentum due to budget exhaustion. However, this should be done with careful monitoring to ensure that the additional spend continues to yield a high ROAS. Collectively, these strategies—incrementally increasing bids, expanding product targeting, and adjusting the daily budget—are integral for an advertiser aiming to maximize value from a well-performing retail media campaign without being constrained by budget limitations.

 

Filed Under: Microsoft Advertising Retail Certification Exam Answers

  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 14
  • Go to Next Page »

Primary Sidebar

Use it to find answers



Searching in our PDF with correct answers is easier and you can save time.

Don’t waste your time, prepare your exam and Instead of searching answers one by one, answers that you not find, or probably incorrects.

 

Download Now!

TRY GOOGLE WORKSPACE FREE AND PROMO CODE

Google Workspace promo code

SUBSCRIBE AND GET:

News and promotions.
Tips for your exams.

 

SUBSCRIBE

TRY SEMRUSH FREE

TRY SEMRUSH FREE

  • Home
  • Benefits
  • Questions
  • Testimonials
  • Scores
  • FAQs
  • Exams Answers
    • Google Ads
      • Search
      • Display
      • Shopping
      • Video
      • Measurement
      • Apps
      • Creative
      • Grow Offline Sales
      • AI-Powered Performance
      • Search Professional
      • Display Professional
      • Video Professional
    • Google
      • Digital marketing fundamentals
    • Google Analytics
      • Google Analytics (GA4)
      • Google Analytics IQ (GAIQ)
    • Hubspot (Free and open to all)
      • Inbound
      • Inbound Marketing
      • Digital Marketing
      • Service Hub Software
      • Sales Software
      • Revenue Operations
      • CMS For Marketers
      • Contextual Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
      • Social Media
      • Sales Management
      • Integrating With HubSpot I: Foundations
      • Social Media Marketing
      • Social Media Marketing Certification II
      • SEO
      • SEO II
      • Email Marketing (Actual)
      • Sales Hub Software
      • Content hub for marketers
      • Marketing Hub Software
      • Email Marketing Software
      • Partner Demo
      • Selling Sales Services
      • Delivering Client Success
      • Client Management
      • Delivering Sales Services
      • Content Marketing
    • Google Marketing Platforms
      • Display & Video 360
      • Campaign Manager 360
      • Search Ads 360
      • Conversion Optimization
      • Privacy for Agencies and Partners
    • Youtube
      • Content Ownership
      • Asset Monetization
      • Music
      • Music Rights Management
    • Android
      • Enterprise Associate
      • Enterprise Professional
      • Enterprise Expert
      • Google Play Store Listing
    • Microsoft Advertising
      • Search
      • Native & Display
      • Retail
      • Retail Media
    • Twitter
      • Get Started
      • Video Badge
      • Ads manager fundamentals
      • Cross-Border Advertising Badge
      • Creatives Badge
      • Launch and Connect Badge
      • Performance Fundamentals Badge
      • Video Ads Specialist Badge
      • Performance Ads Specialist
    • Yandex
      • Direct
      • Metrica
    • Google Educator
      • The Coach Skills
      • Level 2
      • Level 1
      • GFE Trainer Skills
      • Practice Sets
    • Linkedin
      • Marketing solutions fundamentals
      • Marketing strategy
      • Content and creative design
    • SkillShop
      • Doubleclick
        • Search Mobile
        • Studio
        • Optimize performance
      • Ad Exchange API Basics
      • Bid Manager Optimization
      • Google My Business Basics
      • Generative AI for Educators
    • Hootsuite
      • Platform
      • Social Media Marketing
    • MailChimp
      • Foundations
      • Email Marketing
      • Email Automations
    • Pinterest
      • Advertising Essentials Badge
      • Media Buyer Certification
    • Reddit Ads
      • Fundamentals
      • Boost
      • Creative Micro
    • Snapchat
      • Ads Manager Campaign Optimization
    • Hubspot (Open to custoners only)
      • Growth Driven Design Agency
      • Guided Client Onboarding
      • Platform Consulting
      • Trainer
      • Sales Hub Implementation
      • Marketing hub implementation
      • Objectives-Based Onboarding
      • Data Integrations
      • Marketing Hub Demo
      • Sales Hub Demo
      • Salesforce Integration
      • Architecture I
      • Architecture II
      • Service Hub Demo
      • Solutions Architecture Foundations
      • CRM Data Migration
      • Implementation for Partners
      • Solutions Partner
    • Amazon Ads
      • Ads Foundations
      • Ads Retail
      • Ads Advanced Retail
      • DSP
      • DSP Advanced
      • Sponsored Ads
      • Sponsored Ads Advanced
      • Ads Campaign Planning
      • Ads Campaign Optimization
      • Marketing Cloud
      • Video Ads
      • Twitch Gameplan
    • Google Cloud Partner Advantage
      • Google Cloud Sales Credentials
      • ChromeOS for enterprise: Sales Credential
      • ChromeOS for enterprise: Deployment Credential
      • Google Education Sales Credential
      • Google Education Deployment Credential
      • Google Maps Platform Sales Fundamentals Credential
      • Google Maps Platform technical fundamentals credential
      • Google Workspace Deployment Services Credential
      • Google Workspace Sales Credential
      • Google Cloud SecOps Sales Credential
      • Google Cloud SecOps Technical Credential
      • Gemini for Google Workspace Sales Credential
      • Google Workspace Deployment Services Technical Credential
    • Google Career Certificates
      • Cybersecurity Professional
      • Data Analytics Professional
      • Digital Marketing & E-commerce Professional
      • IT Support Professional
      • Project Management Professional
      • UX Design Professional
  • Contact

FEEL FREE TO SUPPORT US!

Give us a tip for a coffee ☕, beer 🍺, pizza 🍕, … 🙂

 

Give us a tip

 

  • Terms of Use
  • Privacy policy
  • Cookies policy