Microsoft Advertising Shopping Certification Exam Answers

Microsoft Advertising Shopping Certification Exam Answers

Build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices.

 

 

 

 

Some questions:

 

Which of the following is a best practice for shopping campaign structures?

Select one option.

• Do not bid on granular product groups
• Break out product groups by value, then bid accordingly
• The more granular your product group, the lower the bid
• Bid higher on all product 'catch-all' product groups

 

Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

Select one option.

• Custom product
• IDs Product type
• Custom labels
• Product category

 

Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

Select one option.

• Product issues tab in the store summary page.
• Product performance tab in the store summary page.
• Feed issues tab in the store summary page.
• Store issues tab in the store summary page.

 

Contoso Jewelry Store wants to start using product ads an Microsoft Shopping Campaigns from scratch. What is the correct sequenceof steps they need to follow in order to do this?

Organize the options in the correct order.

• Create a Microsoft Merchant center store
• Create and upload a product feed
• Claim their domain
• Create their shopping campaign

 

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing's best option?

Select one option.

• Submit these updates via a product inventory update feed.
• Submit their full product feed every hour.
• Submit their full product feed to make these updates.
• Submit their full product feed with these updates when they reach the 30 day threshold.

 

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

Select all that apply.

• An offline only apparel retailer.
• An adult online retailer.
• An online cat products store.
• An online hair products retailer.

 

How is it generally recommended you bid on product SKU product groups?

Select one option.

• Reduce your bids
• Increase your bids
• Leave it the same
• Never bid on product SKU product groups

 

Which of the following bid strategies allow you to set your own bids?

Select all that apply.

• Manual cost per click
• Enhanced cost per click
• Target impression share
• Maximum clicks

 

When a new shopping campaign is created, and ad group with a product group is created by default. What type of product group is this?

Select one option.

• An 'excluded products' product group.
• An 'all feeds' product group.
• An 'all products' product group.
• A 'targeted products' product group.

 

What is the warning symbol when looking at product issues in the store summary page?

Select one option.

• A red circle
• An orange circle
• An orange triangle

 

When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?

Select all that apply.

• Price
• Availability
• Title
• Sale price
• Description

 

Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

Select one option.

• Dynamic search ads
• Responsive search ads
• Product ads
• Expanded text ads

 

A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

Select one option.

• Campaign B
• The platform will alternate.
• Neither because it is a duplicate conflict.
• Campaign A

 

What is the Microsoft Advertising product ad maximum file size for the product image?

Select one option.

• 3.9 MB
• 39 MB
• 3.9 GB
• 39 GB

 

Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

Select one option.

• Product category
• Price
• Product type
• Condition

 

Contoso Toys has decided to create a "catch-all" campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

Select one option.

• Increase their bids
• Have lower bids and a low campaign priority setting
• Never bid on 'all products'
• Make their all products 'catch-all' bid double their item ID bids

 

Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?

Organize the options in the correct order.

• Enable the Shopping campaign into LIA
• Upload inventory information
• Provide store location data
• Upload online product information

 

What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns' feeds?

Select all that apply.

• Pulls up-to-date product information from your website.
• Prohibits running ads for out-of-stock items.
• Allows you to keep running your ads for out of stock items.

 

The products rating feed file is contained in the shopping feed file.

Select whether the previous statement is true or false.

• True
• False

 

Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

Select one option.

• Product dimension report
• Product partition report
• Product martch count report
• Product search term report

 

What does the non-targeted report in 'store issues' tell you?

Select one option.

• How many offers are not targeted with filters in a campaign.
• How many offers are targeted with filters in a campaign.
• How many offers are targeted with bids in a campaign.
• How many offers are not targeted with bids in a campaign.

 

Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras' ad to highlight the promotion?

Select one option.

• Price reduction
• Price drop
• 10% off
• Special offer

 

Which of the following are acceptable feed file types?

Select all that apply.

• XLS
• TXT
• ZIP
• GZ

 

Which of the following are useful Microsoft Advertisers reports for your shopping campaigns?

Select all that apply.

• Product partition report
• Product GTIN report
• Product dimesion report
• Product image report

 

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They've heard that ratings from one supplier do not requiere an additional feed. Which supplier is this?

Select one option.

• Bazaarvoice
• Reevoo
• Feefo
• Trustpilot

 

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?

Select one option.

• Bing ads editor
• Microsoft Merchand Center
• Keyword planner
• Reports tab

 

Which of the following is an optional attribute when creating your product feed?

Select one option.

• Sale price
• Price
• Description
• Image link

 

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

Select one option.

• Product match count report
• Product partition report
• Product dimension report
• Product search term report

 

Which report should you run to see what your audience is searching for when your product ads are shown?

Select one option.

• Product dimension report
• Negative keyword conflict report
• Product partition report
• Search term report

 

Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?

Organize the options in the correct order.

• Create a campaign
• Select 'Campaign settings'
• Create Responsive Ad
• Select 'Sell products from your catalog'
• Choose your store market
• Select 'Smart Shopping'

 

Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

Select one option.

• Product Issues tab in the store summary page.
• Product performance tab in the store summary page.
• Feed tab in the store summary page.
• Store issues in the store summary page.

 

Which of the following statements is true about shopping campaigns?

Select all that apply.

• Search queries are matched to keywords.
• Ads are created from product feed data.
• Bidding is based on products.
• Advertisers bid on keywords.

or

• Ads are automatically created from your website content.
• Ads are created from product feed data.
• Ads do not contain images.
• Ads do not require a store name.

or

• Advertisers bid on keywords.
• Ads are created from product feed data.
• Bidding is based on products.
• Search queries are matched to keywords.

 

Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

Select one option.

• In the Summary tab in their Microsoft Merchant Center Store.
• In the Import tab in their Microsoft Merchant Center Store.
• In the Feeds tab in their Microsoft Merchand Center Store.

 

Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

Select one option.

• Using the reporting tab in the Microsoft Advertising User Interface
• Via the keyword planner
• Via universal event tracking tag
• Via Microsoft Advertising editor

 

Product ads contain which of the following?

Select all that apply.

• Sitelink extensions
• Product price
• A product image
• An online cat products store.

 

Clicks on product ads are charged on what basis with Microsoft Advertising?

Select one option.

• Cost per click
• Cost per acquisition
• Cost per thousand impressions

 

Which of the following are examples of product ad enhancements?

Select all that apply.

• Product condition.
• Merchant promotions
• Free shipping
• Product weight extension

 

When creating a new shopping campaign you select 'sell products from your catalog' as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamics Shopping.

Select whether the previous statement is true or false.

• True
• False

 

Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?

Select all that apply.

• They are identified as an adult advertiser.
• Contoso Widgets' domain has been correctly verified.
• There is no real privacy policy on their website.
• They are attempting to claim an unverified domain.

 

Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?

Select all that apply.

• They sould use promotion text in the images.
• Their images should not contain watermarks.
• Their images should contain a 'pop' effect using a white background.
• Their images should have a maximum size of 220px by 220px.

 

Which of the following Share of Voice attributes can you include in the product dimension report?

Select all that apply.

• Benchmark click-through rate
• Impression share
• Each of your competitor's individual bids on that product
• Benchmark bids

 

When looking at product issues in the store summary, what is the symbol for an error?

Select one option

• An orange circle
• A red circle
• An orange triangle

 

How does Microsoft Advertising define impression share?

Select one option.

• The total number of impressions.
• The number of times your ad is shown.
• The percentage of time your ads shows up higher thatn your competitors.
• The number of times an ad is shown divided by the total number of impressions.

 

Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

Select one option.

• Target return on advertising spend
• Enhanced cost per click
• Maximize clicks

 

Which of the following statements about the redirect URL attributes in a product feed file is true?

Select all that apply.

• It should eventually link to the same landing page as the link/mobile link columns.
• Is the URL of the landing page where the customer eventually ends up.
• The redirect link may be placed in the link or mobile link columns.
• It will override URLs in the link and mobile link attribute columns.

 

Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.

Select all that apply.

• Import via Google Search Console
• Via universal event tracking tag
• Upload a CSV of the website pages via file transer protocol to the Microsoft Advertising User Interface.
• Using Bing Webmaster Tools

 

Both Product_Type and Product_Category attributes recognize which sign as their delimiter?

Select one option.

• "<" (Less than)
• "_" (Underscore)
• "-" (Hyphen)
• ">" (Greater than)

 

How can using the Google Merchant Center import tool benefit an advertiser?

Select all that apply.

• Enables an advertiser to import product offers.
• Enables an advertiser to use one feed file for Google and Microsoft Advertising.
• Enables an advertiser to import search campaigns and feed files in one import.
• Enables an advertiser to keep fresh data.

 

Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it's not updated or re-uploaded?

Select one option.

• 1 Day
• 7 Days
• 30 Days
• 60 Days

 

Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications > Telephony > Mobile Phones and Product Category IDs such as '267'.

Select whether the previous statement is true or false.

• True
• False

 

Which of the following are required attributes when creating a shopping feed?

Select all that apply.

• Product category
• Description
• Price
• Product type

 

How many custom label attributes can you add for each product?

Select one option.

• 4 Labels
• 5 Labels
• 10 Labels
• 14 Labels

 

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?

Select all that apply.

• Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
• Contoso Kitchen Supplies will be charged on cost per click basis.
• The ad expands into a pop up description of the product within the search engine results page.
• The searcher will be set to the Contoso Kitchen Supplies' website.

 

The store name in a product ad is taken from the advertiser's product feed.

Select whether the previous statement is true or false.

• True
• False

 

Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

Select one option.

• In the Microsoft User Interface: Import, Product inventory feed.
• In the Microsoft User Interface: Tools, Sared library, Product inventory feed.
• By setting up an automated feed from 'Google my Business'.
• By creating a local product feed in Microsoft Merchand Center.

 

Contoso Cameras' campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?

Select all that apply.

• Reports tab
• Campaign grid
• Microsoft Merchand Center
• Settings tab