Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?
Select all that apply.
- Their images should not contain watermarks.
- Their images should have a maximum size of 220px by 220px.
- They should use promotion text in the images.
- Their images should contain a ‘pop’ effect using a white background.
Explanation: The correct answers are Their images should not contain watermarks and Their images should contain a ‘pop’ effect using a white background. Adhering to product image best practices is essential for Contoso Cameras to optimize the effectiveness of their product feed in Microsoft Advertising Shopping campaigns. Firstly, ensuring that their images do not contain watermarks maintains the professionalism and credibility of the product listings, enhancing the overall user experience and trustworthiness of Contoso Cameras’ brand. Watermarks can detract from the visual appeal of the images and may give the impression of low quality or unauthorized content. Secondly, incorporating a ‘pop’ effect using a white background is recommended as it helps the products stand out and appear visually appealing to potential customers. A clean, consistent background allows the focus to remain on the products themselves, making them more visually appealing and engaging to shoppers. By following these best practices, Contoso Cameras can effectively showcase their products in their product feed, improving visibility, click-through rates, and ultimately driving conversions within Microsoft Advertising Shopping campaigns. Therefore, avoiding watermarks and utilizing a ‘pop’ effect with a white background are key considerations for Contoso Cameras to enhance the quality and performance of their product images within their feed file.