SEMrush PPC Automation Exam Answers (Updated)

Which bidding strategy is NOT eligible for Display campaigns?

• Target Impression Share
• Target ROAS (Return on Ad Spend)
• Viewable Impressions
• Max Clicks
• Max Conversions
• Manual (with optional eCPC)
• Target CPA (Cost Per Acquisition)

What are the requirements for Smart Display conversions?

• At least 50 display conversions or 100 search conversions in a 30-day period
• No conversion requirement
• 15 conversions in a 30-day period

What’s a reason to opt out of automation?

• You are under pressure to get lots of volume
• You are struggling to get conversion tracking to work correctly
• You don’t have time to work on creative

Which is a reasonable reason to opt for automation?

• You don’t have time to work on creative.
• You are struggling to get conversion tracking to work correctly.
• You are under strict brand requirements.

How do learning periods impact campaigns?

• They don’t – they are purely for account managers to test what works.

• They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

• RSAs require human input for all fields, while DSAs only let you edit descriptions.
• There is no difference.
• RSAs change formats depending on the device, whereas DSAs don’t.