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PPC Automation Course with Navah Hopkins Exam Answers

PPC Automation Course with Navah Hopkins Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins/

 

Questions:

  1. Which of the following CAN’T be automated?
  2. Which of these actions should be included ‘in conversions’ due to their high conversion value? Choose two options.
  3. Which of these bidding strategies is best suited to the first 30-60 days of a campaign?
  4. True or False: You should NEVER pin headlines in RSAs (responsive search ads) because you’ll get in the way of the learning process.
  5. Which automated bidding strategies are only eligible for Display/YouTube?
  6. Which Smart campaign type is best suited to a business just starting out with paid media?
  7. What is the most critical requirement to meet for a Smart Shopping campaign?
  8. True or False: A brand that has super strict brand standards can explore automated bidding, but not campaigns or creative.
  9. True or False: The only ad network with automation is Google Ads.
  10. What is the difference between Max Conversions and Target CPA?
  11. If conversion data is not quite right, what bidding strategy should you use? Choose two options.
  12. Which campaign types have smart campaign variations? Choose three options.
  13. What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?
  14. How do learning periods impact campaigns?
  15. Which is a reasonable reason to opt for automation?
  16. What’s a reason to opt out of automation?
  17. What are the requirements for Smart Display conversions?
  18. Which bidding strategy is NOT eligible for Display campaigns?

 

Which of these actions should be included ‘in conversions’ due to their high conversion value? Choose two options.

By

Which of these actions should be included ‘in conversions’ due to their high conversion value? Choose two options.

 

  • Signing up for a newsletter
  • Viewing a page
  • Staying on a page for at least 2 minutes
  • Completing a form-fill
  • A phone call that lasts at least 2 minutes

 

Which bidding strategy is NOT eligible for Display campaigns?

By

Which bidding strategy is NOT eligible for Display campaigns?

 

  • Target Impression Share
  • Target ROAS (Return on Ad Spend)
  • Viewable Impressions
  • Max Clicks
  • Max Conversions
  • Manual (with optional eCPC)
  • Target CPA (Cost Per Acquisition)

 

What are the requirements for Smart Display conversions?

By

What are the requirements for Smart Display conversions?

 

  • At least 50 display conversions or 100 search conversions in a 30-day period
  • No conversion requirement
  • 15 conversions in a 30-day period

 

What’s a reason to opt out of automation?

By

What’s a reason to opt out of automation?

 

  • You are under pressure to get lots of volume
  • You are struggling to get conversion tracking to work correctly
  • You don’t have time to work on creative

 

Which is a reasonable reason to opt for automation?

By

Which is a reasonable reason to opt for automation?

 

  • You don’t have time to work on creative.
  • You are struggling to get conversion tracking to work correctly.
  • You are under strict brand requirements.