Questions

Which of the following describes Conversation Ads? (Select all that apply). Select All Correct Responses

• They help drive full funnel results
• They help expand your campaign reach
• Layering Conversation Ads with in-feed posts can help boost your lower funnel performance
• None of these options

 

Explanation: Conversation Ads are a unique Reddit format placed specifically within the comment threads—often the most active part of a community. Full Funnel: Because they appear where people are actively discussing specific topics, they can drive awareness (top funnel) just as effectively as they drive specific actions or “lower funnel” conversions like clicks and sign-ups. Reach Expansion: They allow you to reach users who might skip past the main feed and dive straight into the comments of a post, effectively widening your net. Lower Funnel Synergy: Reddit’s internal data shows that “multi-placement” strategies (using both In-Feed and Conversation Ads) significantly lift conversion rates. The In-Feed ad provides the initial “hook,” while the Conversation Ad reinforces the message during active engagement, pushing the user toward a final decision.

 

What does “u/” signify on Reddit?

• A subreddit
• An upvote
• A username
• An advertisement

 

Explanation: On Reddit: “u/” is the prefix used to refer to individual users. For example, u/ExampleUser points to a Reddit account. “r/” is used for subreddits (communities).

 

What is an advantage of brands advertising on Reddit?

• Create content that goes viral
• Manage customer service inquiries
• Run contests and giveaways
• Connect with consumers at every stage of the purchase journey

 

Explanation: Reddit allows brands to engage users across the full funnel, including: Awareness – Through interest targeting and free-form ads. Consideration – By sharing authentic content and participating in communities. Conversion – Using retargeting, customer lists, or lower-funnel campaigns

 

In this course, we explored the value of building designing creative for redditors on mobile. Which of the following is an example of designing for mobile? (Select the best option)

• Using only carousel ads
• Add closed captions for sound-off consumption
• Including your brand logo
• Using redditisms like ‘TIL’

 

Explanation: Designing for mobile means creating ads that are easy to consume on small screens, often without sound. Closed captions ensure your message is understood even when the video plays silently. While carousel ads, logos, and redditisms may be useful, they don’t specifically address mobile-friendly viewing.

 

Kelly would like to review her ad copy to ensure it is authentic to Reddit. Which of the following techniques could she use?

• Read the headline copy aloud to ensure it sounds conversational
• Begin headline copy with “Hey hey, Reddit!”
• Ensure all headlines contain at least two emojis
• Ensure headlines are less than 120 characters

 

Explanation: To make ad copy feel authentic on Reddit, it should sound natural and human. Reading it aloud helps Kelly check if the tone is conversational and relatable, rather than forced or gimmicky. Starting with “Hey hey, Reddit!” or overusing emojis can feel inauthentic, and character limits alone don’t guarantee authenticity.

 

‘TIL’ is a common Reddit acronym. What does it stand for?

• Today I lost
• This is learned
• Total installs & leads
• Today I learned

 

Explanation: TIL is a widely used Reddit acronym in posts where users share something new or surprising they recently discovered. It’s a way to highlight interesting facts or insights and is one of the most recognizable shorthand formats on the platform.