Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
- Video views
- Job applicants
- Brand awareness
- Lead generation
- Engagement
- Website conversions
- Website visits
Explanation:
In Campaign Manager, under the Consideration objective, advertisers can choose several objectives that are crucial for engaging with their audience and guiding them through the consideration phase of the marketing funnel. The selected options, Engagement and Website visits, align perfectly with this stage. Engagement metrics, such as likes, comments, shares, and clicks, indicate that users are actively interacting with the ad content, showing interest and potentially considering the product or service being promoted. Meanwhile, driving Website visits is essential for nurturing potential customers and encouraging them to explore the brand further by visiting its website. These objectives are strategic choices for advertisers aiming to build awareness, foster interest, and ultimately drive conversions by encouraging meaningful interactions and driving traffic to their online platforms. Therefore, the selected answers are correct, as they accurately represent the objectives suitable for the Consideration stage in Campaign Manager on LinkedIn.