Would you win an auction if you are the highest bidder? By vmartinez Would you win an auction if you are the highest bidder? Yes, the highest bidder always wins No, the highest bidder never wins It depends, creative relevancy matters Related content Related questions:A media buyer is participating in an auction where…A bidder enters an auction for the query "running…LinkedIn uses on a second-price auction, which means…Jim has created a Google Search ad with a bid of $5.…