You want to launch your ﬁrst Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a beneﬁt of Shopping Ads?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.