In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?
- Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
- Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.
- Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
- Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
Explanation:
Standard Shopping and Performance Max campaigns differ in their customer reach strategies. Standard Shopping campaigns offer more control over bidding, targeting, and product groups, providing a more targeted reach. On the other hand, Performance Max campaigns use AI technology to target multiple goals within a single campaign, reaching a broader audience across Google’s inventory. They adjust according to specified conversion value rules and use unique content to drive performance.
Read more here: https://support.google.com/google-ads/answer/2454022