You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
- Product-oriented
- Auction
- Reach
- Manual bids
Explanation:
The primary benefit of using Performance Max campaigns across various Google platforms like YouTube, Google Search, and Google Images is increased reach. These campaigns leverage Google’s AI to uncover untapped revenue opportunities and serve ads to the right customers at the optimal time, across all Google ad inventories. This dynamic selection process facilitates greater exposure to potential customers.
Read more here: https://support.google.com/google-ads/answer/10724817