Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
- Extends her reach to additional sites.
- Enables her to partner with other similar businesses.
- Increases the geographic distribution of her ad.
- Allows her to reach to all device types.
Explanation:
The correct answer is: **Extends her reach to additional sites.** By opting to include Google Search partners in her campaign settings, Laverne gains the benefit of extending her reach to additional websites beyond the Google Search Network. Google Search partners encompass a wide range of non-Google search engine sites, as well as other Google-owned properties like YouTube and Google Maps, where ads can be displayed to relevant audiences. This expansion of reach provides Laverne with the opportunity to connect with potential customers who may not be directly searching on Google but are engaging with content across various partner sites. By appearing on these additional platforms, Laverne can increase the visibility of her yoga school and attract more potential students, ultimately driving more traffic to her website or physical location. This broader reach afforded by Google Search partners complements her presence on the Google Search Network, enhancing the overall effectiveness and impact of her advertising efforts.