How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

What’s true about Market Explorer? Choose all that apply.

• It shows traffic channels each market player attracts their audience from.
• It provides a matrix displaying the overall competitive landscape within your market in terms of traffic vs traffic growth.
• It visualizes the traffic journey—from which sources the audience comes to competing websites and where they go next.
• It gives you the top keywords driving organic traffic to domains within your analyzed market.

When using the Keyword Gap tool, what does the “Missing” category refer to in the Top Opportunities module?

• Keywords your entered competitors rank for in Google, but your website does not
• Keywords for which your website ranks lower in Google than any of the other entered competitors
• Keywords that are difficult to rank for
• Keywords that have a low search volume

Which Semrush tool gives you the list of keywords a competitive domain ranked for in Google organic search during the chosen month and displays changes in the positioning?

• Keyword Gap
• Traffic Analytics
• Domain Overview
• Organic Research

What kind of data can you get with the help of Domain Overview? Choose all that apply.

• The comparison report demonstrating the analyzed domain’s organic and paid performance in Google in up to 5 chosen countries
• The competitive comparison report highlighting the best performers in terms of Authority Score, organic and paid traffic from Google, and number of backlinks
• The list of keywords a competing domain ranked for in Google organic search with position changes
• The estimated organic and paid traffic a competitive domain got from Google