Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
- They should conduct surveys of their competitors’ apps.
- They should put a code freeze on the app development.
- They should kick off a full rebuild of their app.
- They should conduct market research to evaluate the current app design.
Explanation: Before launching their productivity app in Latin America, your company should consider conducting market research to evaluate the current app design. This option is correct because expanding into a new market involves more than just translating the app’s content into the local language. It’s essential to understand the preferences, behaviors, and cultural nuances of the target audience in Latin America to ensure that the app resonates with them effectively. Market research can provide insights into user expectations, local competitors, preferred features, and user experience preferences, allowing your company to tailor the app to better suit the needs and preferences of the Latin American market. Additionally, conducting market research can help identify any potential challenges or barriers to adoption, enabling your company to address them proactively before the app launch. Therefore, by prioritizing market research, your company can increase the likelihood of a successful app launch and better position the productivity app for acceptance and adoption in Latin America.
or
- Launch the app in Latin America, before translations are complete to test the market.
- Launch first in Latin American markets with more than five million residents.
- Research specific market culture and productivity tool usage in Latin America.
- Customize the app’s UX and expand payment methods relevant to Latin America.
- Research device usage and connectivity within Latin America.
Explanation: Before launching the app Jason should research the market and analyze the existing productivity tool usages in the Latin America. Market Finder by Google can help Jason develop an initial list of suitable potential markets for any given business. The tool can also help create an international market strategy based on data such as mobile usage, app revenue, and payment methods. Then the next step is to perform market research to evaluate how your app design, tone of voice, UX, and payment methods resonate with a given market.
The final step would be, researching device usage and connectivity within Latin America. Accommodate technology differences by market. Consider the specifications most common across the majority of devices, such as memory, screen size, and battery life. Research connectivity and availability of high-speed internet in the market.