Image assets for an app campaign should adhere to which two of the following responses? (Choose two.)
- Include a call-to-action button on your image that says “Learn more.”
- Use an action shot from the app for more engaging creative.
- Superimpose the logo on the image and use text liberally in ads.
- Use images with a high pixel density to be clearly visible on a variety of screen sizes.
Explanation:
Image assets for an app campaign should adhere to using images with a high pixel density to be clearly visible on a variety of screen sizes. High-quality images ensure that the visual elements of the ad are crisp and clear, enhancing the overall user experience and increasing the likelihood of engagement. Additionally, using an action shot from the app for more engaging creative is crucial. Action shots provide potential users with a glimpse of the app’s functionality and benefits, capturing their attention and encouraging them to learn more or take action. By incorporating these guidelines into the image assets, the app campaign can effectively communicate its message to the target audience and drive higher levels of user engagement and conversion.