Nicky’s account manager asked her to include minimal or no text overlay in the image assets that she’s using in a Google App campaign. Why is that?
- Image assets with text overlay can only be shown on some Google inventory.
- Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
- Google Ads policies don’t allow more than 25% overlay text on an image asset.
Explanation:
The correct answer is **Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad**. When designing image assets for a Google App campaign, it’s essential to prioritize visual clarity and engagement. Including minimal or no text overlay helps ensure that the focus remains on the key elements of the ad, such as the app’s features or benefits, without overwhelming the viewer with excessive text. Large-scale or lengthy text can clutter the image, making it harder for users to process the message quickly, especially on smaller screens or when viewing the ad fleetingly. By adhering to this guideline, advertisers can create visually compelling image assets that capture the viewer’s attention effectively and convey the intended message in a clear and concise manner, ultimately enhancing the overall performance of the campaign.