Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)
- World News Online customers have higher expectations than average users.
- A high-quality listing will encourage downloads by users from the Google App campaign.
- Information on the Play listing page is used for app push notifications.
- Information on the Play listing page is used by Google App campaigns as creative assets.
Explanation:
Luca should care about the quality of World News Online’s listing on Google Play for two main reasons. Firstly, **a high-quality listing will encourage downloads by users from the Google App campaign**. When users come across an app with a well-crafted and informative listing on Google Play, they are more likely to perceive it as trustworthy and reliable, leading to a higher likelihood of downloading the app. A compelling listing that highlights the features, benefits, and unique selling points of World News Online can attract users’ attention and persuade them to engage with the app. Secondly, **information on the Play listing page is used by Google App campaigns as creative assets**. The content and imagery displayed on the app’s listing page serve as valuable creative assets that can be utilized in Google App campaigns to create engaging and visually appealing ads. By ensuring that the listing is optimized with high-quality images, descriptive text, and relevant keywords, Luca can leverage these assets effectively in the app campaigns to drive user engagement and conversions. Therefore, by prioritizing the quality of World News Online’s listing on Google Play, Luca can enhance the effectiveness of the Google App campaign in attracting users and achieving campaign objectives.