In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)
- A travel app looking to increase their user base by 50% in the next six months.
- An entertainment app provides unlimited video views to users.
- A dating app earns £50 in revenue every time that an app user upgrades to Premium level.
- A banking app knows that those who use the app to deposit cheques are more likely to remain loyal customers.
Explanation:
The correct answers are **A dating app earns £50 in revenue every time that an app user upgrades to Premium level** and **A banking app knows that those who use the app to deposit cheques are more likely to remain loyal customers**. In both scenarios, running a campaign focused on in-app actions makes sense because the desired outcomes are directly tied to specific actions taken within the app. For the dating app, encouraging users to upgrade to the Premium level directly contributes to revenue generation, as each upgrade results in £50 in revenue. By running a campaign focused on promoting this in-app action, the dating app can effectively drive conversions and increase revenue. Similarly, for the banking app, users who deposit cheques within the app are more likely to remain loyal customers. Therefore, running a campaign focused on encouraging users to perform this in-app action can help the banking app retain customers, increase engagement, and foster long-term loyalty. In both scenarios, focusing on in-app actions allows advertisers to directly impact key business objectives and drive meaningful results within the app ecosystem, making it a logical and strategic approach for achieving their goals.