Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
- Their bids were too low to show any performance.
- Their bids were too high to show any performance.
- Bid strategy performance isn’t a business goal of theirs.
- Bid strategy performance isn’t reported in custom columns.
Explanation:
**In the context of Google Search Ads 360 certification, if your client, a jewelry designer, encounters an error when reviewing bid strategy performance in custom columns, the reason is that bid strategy performance isn’t reported in custom columns.** Custom columns are designed to showcase specific metrics and data related to campaigns, ad groups, and keywords, providing users with tailored insights. However, certain aspects, like bid strategy performance, are not available for direct reporting within custom columns. To analyze the effectiveness of bid strategies, users should explore dedicated sections and tools within Search Ads 360 that offer comprehensive insights into bid strategy performance, allowing for a more accurate evaluation of the campaign’s success and alignment with business goals.
Custom columns in Search Ads 360 are a valuable feature for aligning reporting with business goals, offering an easy way to include key business objectives in reports. However, these columns are limited to general reporting functions and do not include bid strategy performance data. For detailed insights into bid strategy performance, one should refer to the Bid strategy report in Search Ads 360. This report is crucial for understanding how different bid strategies are performing, as it contains tailored metrics specific to each strategy type, alongside other vital information like bid strategy status, average target, conversion delay, and top signals. Therefore, the error arises because custom columns are not designed to report on bid strategy performance.
Read more here: https://support.google.com/sa360/answer/9916583
If your client, the jewelry designer, encounters an error when attempting to review the performance of their specific bid strategy using custom columns in Search Ads 360, there could be several potential reasons for this issue. Here are some common factors to consider:
- Incorrect Metric Selection:
- Ensure that the custom columns are configured with relevant and valid metrics. If there’s an error, it’s possible that the selected metrics are not compatible with the bid strategy data or are not available for the specified level (campaign, ad group, keyword, etc.).
- Data Availability:
- Confirm that the bid strategy data is available for the specified time period. If the bid strategy was not active or didn’t accumulate data during the previous month, it might result in errors when attempting to retrieve performance metrics.
- Bid Strategy Name or ID Mismatch:
- Double-check that the bid strategy name or ID used in the custom columns matches the exact name or ID of the bid strategy set up by the jewelry designer. A mismatch could lead to errors in retrieving data.
- Permissions and Access:
- Ensure that the user account attempting to access the bid strategy performance has the necessary permissions. Users need appropriate access rights to view bid strategy data, and any restrictions may result in errors.
- Custom Column Configuration Errors:
- Review the configuration of the custom columns to ensure that there are no typos, syntax errors, or issues with the formula used in the custom columns. Incorrect configurations can lead to errors in data retrieval.
- API Limitations or Errors:
- In some cases, errors might occur due to limitations or issues with the Search Ads 360 API. Check for any reported outages or known issues that could be affecting data retrieval.
- Browser or Connectivity Issues:
- Verify that the client’s browser is up-to-date and doesn’t have any compatibility issues with Search Ads 360. Additionally, check for stable internet connectivity to ensure seamless data retrieval.
- Date Range Selection:
- Confirm that the date range selected for the custom columns aligns with the timeframe for which bid strategy performance data is available. Selecting an incorrect date range can result in errors.
If the issue persists, it may be helpful for your client to reach out to Google Support or their account representative for assistance. Google Support can provide specific insights into the error message and help troubleshoot any technical issues related to bid strategy performance data retrieval in Search Ads 360.