While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
- It might be happening because bid strategy performance isn’t one of your business goals.
- It might be happening because the bid strategy performance isn’t reported in custom columns.
- It might be happening because the bids were too low to show any performance.
- It might be happening because the bids were too high to show any performance.
Explanation:
The reason your client, who makes toys sold worldwide, is encountering an error when trying to review specific bid strategy performance after setting up custom columns in Search Ads 360 is likely because bid strategy performance isn’t reported in custom columns. Custom columns in Search Ads 360 allow advertisers to create and analyze specific metrics based on their business goals. However, not all types of data, especially complex bid strategy performance metrics, are available for reporting in custom columns. To assess bid strategy performance, your client should utilize the dedicated bid strategy reports and tools within Search Ads 360, rather than relying on custom columns. This ensures they have access to accurate and comprehensive information related to their bid strategy effectiveness and can make informed decisions to optimize their advertising campaigns.