You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?
- They should use custom dimension and custom formula.
- They should use custom formula and custom labels.
- They should use custom conversion and custom labels.
- They should use custom formula and custom conversion.
Explanation:
In Search Ads 360, your retail client can effectively define and view specific parts of their Google Ads data by employing two types of custom columns: **custom formula and custom conversion.** Custom formula columns allow users to create and apply personalized mathematical expressions or calculations based on the available metrics, providing tailored insights into performance. On the other hand, custom conversion columns enable the tracking and analysis of specific conversion-related metrics, aligning with the client’s goals and allowing for a more granular understanding of the effectiveness of their advertising campaigns. By combining these custom columns, advertisers can derive comprehensive and specialized insights, enhancing their ability to optimize and fine-tune their campaigns within Search Ads 360.
In Search Ads 360, to tailor and analyze Google Ads data effectively, two specific types of custom columns are highly recommended. Firstly, custom formula columns allow your client to create formulas using spreadsheet-like functionalities, incorporating various functions and filters. This enables them to dissect and interpret their data in a more granular and customized manner. Secondly, custom conversion columns are designed to report on distinct conversion actions, providing valuable insights into specific aspects of consumer behavior or conversion trends. Employing these two types of custom columns will empower your retail client with a more detailed and targeted approach in analyzing their Google Ads data, leading to more informed and strategic decision-making.
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