At what level should you evaluate performance for your Search Ads 360 bid strategies?
- Ad group
- Keywords
- Campaign
- Portfolio
When evaluating performance for Search Ads 360 bid strategies, the recommended level is at the Portfolio. The portfolio level allows advertisers to analyze and optimize bid strategy performance across multiple campaigns, ad groups, and keywords collectively. This higher-level view provides a comprehensive understanding of how the bid strategy is impacting the overall advertising objectives and allows for more strategic decision-making. By assessing performance at the portfolio level, advertisers can efficiently manage and adjust bid strategies to align with broader campaign goals, ensuring a cohesive and effective approach to bidding across various elements within Search Ads 360.