While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
- You’d use change history.
- You’d use sync.
- You’d use edit.
- You’d use bulk actions.
Explanation:
To efficiently change the flight date of multiple campaigns across various advertising platforms simultaneously for your baby-food producer client in Search Ads 360, the appropriate tool to use is **bulk actions**. Bulk actions allow advertisers to make widespread changes to campaigns, ad groups, keywords, and other elements across multiple accounts or campaigns in a single operation. This tool is particularly valuable when dealing with updates or adjustments that need to be applied uniformly to various items. By selecting bulk actions, your client can streamline the process of modifying flight dates for their campaigns, ensuring consistency and accuracy across the board. This time-saving feature enhances campaign management efficiency, enabling advertisers to implement changes swiftly and effectively without the need for individual modifications, making it a practical solution for handling large-scale updates within Search Ads 360.
Bulk editing in Search Ads 360 is ideal for making several changes at once across different accounts and platforms. This includes functionalities like automated rules, uploads, and the ability to copy/paste entities across various account levels. All changes made through bulk actions are visible to users on the Change History page. If a higher-level account performs these actions, the User Date/Time column will reflect the manager’s details. However, remember that bulk actions executed in external platforms (like Google Ads) won’t appear in the Search Ads 360 account, and vice versa.