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Search Ads 360 Certification Exam Answers

Search Ads 360 Certification Exam Answers

Google Search Ads 360 Certification Exam Answers - Google Marketing Platform

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/13722/search-ads-360-certification-exam

Number of questions 50
Minimum passing score 80%

 

 

 

 

Questions:

  1. Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly.What should they use within their Search Ads 360 account to do that?
  2. Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up
  3. How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
  4. What are three key functionalities of Search Ads 360?
  5. Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What's an advantage of using GA4 for your customer?
  6. What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
  7. Your client is requesting an overview of their Search Ads 360 performance within a customized date range.What should you share with them?
  8. When setting up a bid strategy in Search Ads 360, your customer's main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
  9. You're working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?
  10. What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign's success?
  11. Where can you apply labels within your Search Ads 360 campaign?
  12. Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that's highlighted in their campaign.What are the pricing options through feeds?
  13. What Google products can Search Ads 360 integrate with?
  14. What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
  15. Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
  16. What type of account do you create for reporting on search campaigns that aren't directly supported by Search Ads 360?
  17. You're working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns.Where, within Search Ads 360, should you go to help them with this task?
  18. Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads.What's another way they can segment conversions within Search Ads 360?
  19. Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
  20. You're working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns.What tool within Search Ads 360 should they turn to?
  21. How many Facebook accounts can be linked to Search Ads 360 at a time?
  22. The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
  23. Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
  24. Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week's sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  25. When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there's no conversion delay?
  26. Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency--but they can't see all their campaigns. What's one reason this might be happening?
  27. Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
  28. Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  29. Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
  30. Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time.What should they use in Search Ads 360?
  31. At what level should you evaluate performance for your Search Ads 360 bid strategies?
  32. How many bid strategies can each Search Ads 360 campaign have?
  33. Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
  34. Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
  35. What's the optimal window of time to review the performance of a Search Ads 360 campaign?
  36. What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?
  37. Your client, an agency, is setting up their Search Ads 360 account.What type of account should they set up first to help them manage all their customer accounts within their main account?
  38. What's Search Ads 360?
  39. Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
  40. From what option in the navigation menu of Search Ads 360 can labels be created?
  41. If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
  42. Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?
  43. If your customer's business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  44. Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
  45. Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  46. What's one way you can use custom dimensions in Search Ads 360 to help make business decisions?
  47. Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they'd use?
  48. Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there's limited consistency and minimal automation. What might be happening?
  49. Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
  50. Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

 

 

 

 

 

 


 

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

By

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

  • Bulksheets
  • Conversions
  • Templates
  • Rules

 

Explanation:

**Conversions** data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360. This process ensures that critical conversion data, reflecting user interactions and actions on advertisements, is communicated from SA360 to Google Ads. By sharing conversion information, auction-time bidding in SA360 can leverage real-time data to optimize bids and enhance the effectiveness of advertising campaigns. Conversions play a pivotal role in informing bidding strategies, allowing advertisers to make data-driven decisions for better campaign performance and return on investment.

 

You learn that your fitness apparel client used Search Ads 360 to add an owner to the custom column. Across what account levels can this new owner access and manage columns?

By

You learn that your fitness apparel client used Search Ads 360 to add an owner to the custom column. Across what account levels can this new owner access and manage columns?

  • The owner can access and manage columns across the manager level.
  • The owner can access and manage columns across client accounts.
  • The owner can access and manage columns across the submanager level.
  • The owner can access and manage columns across all account levels.

 

Explanation:

Custom columns in Search Ads 360 serve as a powerful tool for tailoring reports to specific business goals. The platform’s intuitive interface simplifies the process of creating custom columns, allowing for the incorporation of key business objectives into reports. These columns offer functionalities like filtering, sorting, downloading, and customizing performance summary charts. Importantly, when an owner is added to a custom column in Search Ads 360, they are granted the ability to control access and manage the column across all account levels. This feature is integral to achieving efficient cross-account campaign management, as detailed in the “Leverage Cross-Account Campaign Management in Search Ads 360” guide.

Chapter 9: Use Custom Columns in Search Ads 360

 

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

By

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

  • Custom formula and custom labels
  • Custom dimension and custom formula
  • Custom formula and custom conversion
  • Custom conversion and custom labels

 

Explanation:

In Search Ads 360, your customer can leverage two types of custom columns to define and view specific parts of their Google Ads data: **custom formula and custom conversion**. 1. **Custom Formula:** This type of custom column allows users to create a customized metric or calculation based on existing metrics in their Google Ads data. Users can define specific formulas to derive insights tailored to their campaign objectives, providing a flexible way to analyze and measure performance beyond standard metrics. 2. **Custom Conversion:** This type of custom column enables users to focus on specific conversion events that are crucial to their advertising goals. By customizing conversion columns, advertisers can prioritize and analyze the performance of particular conversion actions that align with their campaign objectives, offering a more targeted view of the data.

 

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

By

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

  • You should set up return on investment (ROI).
  • You should set up return on ad spend (ROAS).
  • You should set up impression share.
  • You should set up total number of clicks.

 

Explanation:

To achieve the primary goal of brand exposure for a client specializing in sneaker design, the recommended brand strategy in Search Ads 360 is to **set up impression share**. Impression share focuses on maximizing the visibility of the brand by ensuring that ads are shown to a large proportion of users searching for relevant queries. This strategy emphasizes the share of ad impressions the brand captures compared to the total available impressions. By prioritizing impression share, the sneaker design client can enhance the visibility of their brand in the online space, increasing the likelihood of users encountering their products during search interactions. This approach aligns with the client’s objective of maximizing brand exposure and awareness within the Search Ads 360 platform.

 

Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

By

Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

  • They should use custom channel groupings.
  • They should use keyword groupings.
  • They should use multichannel groupings.
  • They should use automated channel groupings.

 

Explanation:

For a busy florist who frequently changes keywords to reflect weekly sales, in conjunction with their data-driven attribution model in Search Ads 360, the ideal solution to ensure campaigns are consistently updated is to leverage **automated channel groupings**. By employing automated channel groupings, the florist can automate the process of categorizing and grouping keywords based on predefined rules or parameters. This ensures that the changes in keywords align with the overall campaign objectives and attribution model. Automated channel groupings streamline the workflow, providing efficiency in managing and updating campaigns, particularly in dynamic environments where keyword adjustments are frequent. This approach not only saves time for the florist but also helps maintain the accuracy and relevance of their campaigns within the Search Ads 360 platform.

 

Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

By

Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

  • Data-driven attribution
  • Custom floodlight variables
  • Budget bid strategies
  • Conversion cart data

 

Explanation:

Within Search Ads 360, the tool that can provide insights into what happens after transactions occur on a site, helping to identify cross-sell opportunities and determine additional products for upcoming campaigns, is Conversion Cart Data. By leveraging Conversion Cart Data, advertisers gain visibility into the specific products that users purchase or interact with after clicking on an ad. This information is crucial for understanding user behavior post-click and tailoring future campaigns to maximize cross-selling potential. The Conversion Cart Data tool allows advertisers to track and analyze the performance of different products in the conversion path. This data is instrumental in making informed decisions about product recommendations, optimizing ad creatives, and enhancing the overall effectiveness of advertising strategies within the Search Ads 360 platform.

 

Detailed Answer: Conversion with Cart Data in Search Ads 360 leverages your Merchant Center feed to provide comprehensive information about products at the point of purchase, including details like color and material. This tool is essential for identifying cross-sell opportunities. For instance, if certain products are popular, you can tailor your ad copy to suggest compatible products as cross-sells. Alternatively, if your goal is to boost sales of specific items, you can identify well-selling compatible products and use them to suggest cross-sells in your advertising. Utilizing conversion cart data enables a strategic approach to advertising, aligning your campaigns with customer purchase behaviors and enhancing the potential for cross-selling in your upcoming campaigns.