A retail advertiser is migrating their cross-engine strategy to Search Ads 360 and needs to make sure that their most complex automated campaign types are fully supported. Which capability is available for both Google Ads and Microsoft Advertising accounts within Search Ads 360?
- The ability to manage and optimize Search, Performance Max, and Shopping campaigns through a unified interface to drive performance at scale.
- The use of a social engine account type to track the performance of Dynamic Search Ads (DSAs) across regional search partners.
- The restriction that Performance Max campaigns can only be managed via the core engine interface and not through Search Ads 360.
- The requirement to manually reformat all Demand Gen creative assets into a single engine track file before they can be synchronized.
Explanation
In Search Ads 360, the documented supported campaign types for Google Ads include Search campaign, Shopping campaign, and Performance Max campaign. For Microsoft Advertising, Search Ads 360 also supports Search Network campaign, Shopping campaign, and Performance Max campaign, so this campaign mix can be handled in the same platform. Search Ads 360 bid strategies are also supported for Google Ads and Microsoft Advertising Search, Shopping, and Performance Max campaigns, which is the optimization layer behind unified cross-engine management. That is why the shared capability is centralized management and optimization of those campaign types at scale. Google Help+1
Why the other options are incorrect
Demand Gen is incorrect because the documented support focuses on campaign types and bidding support, and it does not require manual conversion of assets into an engine track file for synchronization. Google Help+1
social engine account type is incorrect because Search Ads 360 documents supported search-engine campaign types, not a social engine account type for managing Dynamic Search Ads. Google Help
Performance Max restriction is incorrect because Search Ads 360 explicitly supports Performance Max for both Google Ads and Microsoft Advertising, including bid strategy support. Google Help+1
Source for verification
https://support.google.com/sa360/answer/9739075
https://support.google.com/sa360/answer/16888731