A digital marketer wants to see all labels associated with a keyword, including those applied directly and those inherited from the parent campaign. Which label filter should they use?
- Label (All)
- Label (Directly applied)
- Label (Cascaded)
- Label (Manual)
Explanation
Label (All) shows every label associated with the keyword. In Search Ads 360, labels can be applied directly to an entity or inherited from a parent entity. A keyword can inherit labels from its campaign or ad group while also keeping labels applied directly to the keyword. This filter is the correct choice when both inherited and directly applied labels must appear together.
Why the other options are incorrect
Label (Cascaded) shows inherited labels only, so directly applied keyword labels are excluded.
Label (Manual) is not one of the documented Search Ads 360 label filters.
Label (Directly applied) shows only labels applied directly to the keyword, so inherited campaign labels are excluded.
Source for verification
https://support.google.com/sa360/answer/14268439
https://support.google.com/sa360/answer/14267359