If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?
- You tell them Performance Max, Search, and Display.
- You tell them Performance Max, Shopping, and Display.
- You tell them Shopping, Performance Max, and Display.
- You tell them Shopping, Performance Max, and Search.
Explanation:
In the context of Search Ads 360, several campaign types are primed for integration with Google Ads auction-time bidding. These include Search campaigns across all advertising platforms that support bid strategies. Furthermore, Google Ads and Microsoft Advertising shopping campaigns, as well as Google Ads Performance Max campaigns, are also compatible. Additionally, Dynamic Search Ad campaigns from Google Ads, Microsoft Advertising, and Yahoo! JAPAN Ads can leverage the benefits of auction-time bidding. This compatibility is crucial for your agency client to understand, as it allows them to utilize the sophisticated, real-time bidding capabilities of Google Ads auction-time bidding, thereby optimizing their campaign performance within Search Ads 360.
Read more here: https://support.google.com/sa360/answer/9972326
Google Ads auction-time bidding (formerly known as real-time bidding) in Search Ads 360 is a feature that primarily focuses on text ads. However, Google may introduce updates and expansions to its features beyond that date. Therefore, it’s recommended to check the latest Google Ads and Search Ads 360 documentation or contact Google Support for the most current and accurate information.
As of my last update, text ads are the primary ad format compatible with auction-time bidding in Search Ads 360. This means that advertisers can use auction-time bidding to adjust bids in real-time for text ads based on various factors such as device, location, time of day, and audience signals.
To provide your agency client with the most accurate and up-to-date information, I recommend checking the official Google Ads Help Center, the Search Ads 360 documentation, or contacting Google Support. This will ensure that your client receives the latest details regarding the compatibility of specific ad formats and features with auction-time bidding in Search Ads 360.
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