Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select 2.
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to members in both groups
- Use Reach and Frequency as her leading metrics
- Split her target audience into 2 groups for the duration of the brand lift test: control and test groups
- Split her target audience into 3 groups: Control, Test Group 1, Test Group 2
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to only the test group