A skincare brand is running a TikTok ad campaign and wants to measure its impact on brand awareness through a Brand Lift Study. The team needs to evaluate whether the campaign meets the requirements to ensure accurate and meaningful results. Which factors should the team evaluate before setting up a Brand Lift Study? (Select 3)
- Campaign flight time, as the study requires enough time to gather meaningful data.
- Ad spend, to ensure the campaign reaches a large enough audience for measurable results.
- Impressions, to confirm that the study achieves statistical significance.
- Past performance of previous TikTok ads to ensure there is historical data for benchmarking results.