Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.
- True
- False
Explanation:
Anica can use bid modifiers to adjust bids for specific audiences, including product viewers and cart abandoners. By doing this, Anica can bid more aggressively for users who have previously viewed specific products but not purchased them, and bid less aggressively for users who have added products to their cart but not completed the purchase. This can help Anica optimize her ad spend and improve the performance of her dynamic remarketing campaigns.