In display advertising, what does “M” on “mille” indicate?
- Per 1,000 ad impressions
- Per 10,000 ad impressions
- Per million ad impressions
- Per 1,000 million ad impressions
Explanation: The correct answer is ‘Per 1,000 ad impressions.’ In display advertising, ‘M’ or ‘mille’ indicates the cost per 1,000 ad impressions. This metric, also known as CPM (Cost per Mille), represents the price an advertiser pays for every 1,000 times their ad is displayed to users, regardless of whether the users interact with the ad. Advertisers commonly use CPM as a pricing model when purchasing ad inventory on websites, apps, or other digital platforms. By understanding the CPM rate, advertisers can evaluate the cost-effectiveness of their display advertising campaigns, compare different advertising opportunities, and make informed decisions to optimize their ad spend and maximize their campaign reach and impact. Therefore, recognizing that ‘M’ or ‘mille’ indicates the cost per 1,000 ad impressions is essential for advertisers to navigate the display advertising landscape effectively and achieve their advertising objectives on the Microsoft Advertising Native & Display platform.