The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?
Select all that apply.
- Clients can choose the specific context or location.
- Individual impressions are sold though real-time bidding.
- It is sold through an agreement, contact, or insetion order.
- Packages are pre-sold and guaranteed.
or
- Individual impressions are sold though real-time bidding.
- It is sold through an agreement, contact, or insetion order.
- Clients don’t manage their ad campaigns.
- Clients can choose the specific context or location of where their ads are placed.