A new premium pet food brand wants to launch a comprehensive marketing campaign using Amazon Ads. They aim to first build brand awareness, then drive consideration, and finally encourage purchases. Which advertising strategy sequence would be most effective?
- Begin with audio ads and sponsorships to reach demographic audiences, progress to online video and display ads for in-market audiences, followed by Sponsored Products for category browsers
- Focus exclusively on Sponsored Display video throughout the entire customers’ journey to reach demographic audiences
- Start with Sponsored Products ads only, then gradually add display ads and finally include Streaming TV ads for category browsing