A brand’s awareness campaigns show strong performance with high reach and video completion rates, but their sales metrics aren’t increasing proportionally. How should they use Ads Planner to address this issue?
- Analyze the full-funnel performance and adjust the media mix to strengthen mid-funnel consideration
- Full-funnel strategy, Key features of Ads Planner
- Increase budget allocation to awareness campaigns to further boost brand recognition, Shift all resources to conversion-focused campaigns to drive immediate sales