Display & Video 360 Certification Exam Answers

An advertiser is participating in a bidding environment where a publisher has established a floor price and restricted the auction to a select group of invited participants. Which transaction type are they using?

• Open auction
• Private auction
• Inventory package
• Preferred Deal

Explanation

This setup matches a private auction, which Display & Video 360 defines as a non-guaranteed auction where the seller invites specific buyers to participate. The publisher can require bids to clear a minimum CPM, so the floor price is part of the transaction mechanics. The highest eligible bid wins only if it is above that floor. That combination of invited access and a publisher-set floor is the defining pattern of a private auction. Google Help

Why the other options are incorrect

Open auction is broader marketplace inventory rather than seller-invited buying, so it does not match restricted participation. Google Help

Inventory package is a collection of non-guaranteed inventory available to all buyers on Display & Video 360, not an invited-buyer auction type. Google Help

Preferred Deal is a non-guaranteed fixed deal with fixed CPM and first-look access, not an auction where invited buyers compete above a floor. Google Help

Source for verification

About non-guaranteed  auctions — Display & Video 360 Help Google Help

About non-guaranteed fixed deals — Display & Video 360 Help

An advertiser wants to maximize the total number of successful transactions while making sure they don’t exceed a specific cost-per-acquisition (CPA) threshold. Which automated behavior does the algorithm prioritize under this specific bidding strategy?

• Increasing the bid for every available impression regardless of user intent
• Adjusting bid prices in real time based on the predicted likelihood of a conversion
• Prioritizing the lowest-cost inventory available across all open exchanges
• Capping the total number of impressions served to a single user per hour

Explanation

With target CPA or a conversion-focused automated bid strategy, Display & Video 360 changes bids impression by impression based on the predicted chance that the impression will drive the chosen outcome. Google states that automated bid strategies optimize a line item’s bid based on the likelihood that an impression will lead to a conversion and whether that impression is available at an optimal  price compared to the market. When the strategy is set to maximize conversions while prioritizing a target KPI, meeting the performance goal takes priority over simply spending the budget. That means the algorithm’s core behavior is real-time bid adjustment using predicted conversion likelihood, which is how it works toward the CPA threshold while still pursuing more conversions. Google Help+2

Why the other options are incorrect

Increasing the bid for every available impression regardless of user intent is incorrect because automated bid strategies evaluate predicted outcome likelihood and market price rather than raising bids universally. Google Help

Capping the total number of impressions served to a single user per hour is incorrect because that is a frequency cap control, not the bidding behavior used to optimize toward conversions at a target CPA. Google Help

Prioritizing the lowest-cost inventory available across all open exchanges is incorrect because the system optimizes for conversion probability and optimal price, not for cheapest inventory alone. Google Help

Source for verification

https://support.google.com/displayvideo/answer/2997422?hl=en

An advertiser wants to reserve premium inventory on a major streaming service with a fixed CPM and assured impressions. Which one of the following assures the publisher can’t reallocate the placement to another buyer?

• Inventory package
• Programmatic Guaranteed
• Preferred Deal
• Private auction

Explanation

Programmatic Guaranteed is the only deal type here built around guaranteed inventory and a negotiated direct buy with the publisher. Google’s Display & Video 360 Help describes it as a direct buy and references the contracted quantity of impressions, which matches a fixed CPM with assured delivery. By contrast, Display & Video 360 classifies Preferred Deal as a non-guaranteed fixed deal and Private auction as non-guaranteed auction inventory, so those do not reserve impressions exclusively for one buyer. A package also does not create a guarantee, because Google defines packages as collections of non-guaranteed inventory. Google Help+3

Why the other options are incorrect

Preferred Deal is a non-guaranteed fixed deal, so the buyer gets preferred access at an agreed rate but not guaranteed reserved impressions. Google Help

Inventory package is a collection of non-guaranteed inventory, not a guaranteed transaction type with committed delivery. Google Help

Private auction is non-guaranteed auction inventory, so access is limited but the impressions are not contractually reserved for one buyer. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/7067656?hl=en

https://support.google.com/displayvideo/answer/3423616?hl=en

A practitioner needs to manage overarching frequency caps and default targeting across a group of related insertion orders. At which level should they apply these settings?

• Line item level
• Campaign level
• Account level
• Advertiser level

Explanation

In Display & Video 360, a campaign is used to group related insertion orders under one  business goal, and it can apply a single frequency cap across multiple insertion orders. Google’s documentation also states that campaigns can set default targeting for multiple insertion orders and their line items. That makes this level the right place for controls that should span a group of related insertion orders instead of only one insertion order or one line item. It is the only option here designed to manage both cross-insertion-order frequency and shared targeting defaults together. Google Help+1

Why the other options are incorrect

Line item level applies settings only to an individual line item, so it cannot manage shared controls across multiple insertion orders. Google Help

Account level is not the standard Display & Video 360 entity for applying shared frequency cap and default targeting settings across related insertion orders. Google Help+1

Advertiser level can support some broad brand-safety exclusions, but Google does not define it as the level for cross-insertion-order frequency cap and default targeting management. Google Help+1

Source for verification

Create a campaign — Display & Video 360 Help Google Help

Manage frequency with frequency caps — Display & Video 360 Help Google Help

While building a media strategy, a planner needs to calculate a deduplicated estimate of the total number of individuals who will see their ads across digital and linear television. Which tool within the workspace provides this calculation?

• Reach Planner
• Intelligence panel
• Combined view
• Ad Canvas

Explanation

Within Display & Video 360 planning, Reach Planner is the tool used to build a media plan and forecast performance before launch. It uses unique reach forecasting, which estimates how a plan may perform based on budget, targeting, inventory type, frequency caps, and other planning inputs. For plans that include TV, Google states that digital media plans with TV can compare estimated total reach, frequency, and TRPs across Linear TV and digital channels in one plan. That makes it the workspace feature for estimating total people reached across digital and linear television during the planning stage. Google Help+1

Why the other options are incorrect

Ad Canvas is a creative-building editor for making and editing creatives, not a forecasting tool for cross-media reach estimates. Google Help

Intelligence panel surfaces alerts and suggestions to optimize or troubleshoot campaigns, not plan-level reach forecasting across TV and digital. Google Help+1

Combined view is a campaign management table for campaign components and metrics, not the planning workspace used for total reach forecasting. Google Help+1

Source for verification

Create a digital media plan with TV. Google Help

Create a plan for a campaign. Google Help

A line item has stopped spending. The Troubleshooter shows a high number of losses due to: Auction lost (Internal). What does this signal?

• Another DV360 campaign is outbidding this one.
• The frequency cap is too low.
• The creative was rejected.
• The bid is below the floor price.

Explanation

In the Display & Video 360 Troubleshooter, Auction lost (internal) means the line item cleared targeting, creative eligibility, budget, pacing, and frequency checks, but still did not win because another Display & Video 360 campaign bid higher. This is an internal competition signal, not an exchange or publisher rejection. It indicates the loss happened inside DV360 before losing to an outside bidder. The practical implication is that another eligible DV360 campaign is taking priority on the same opportunity. Google Help

Why the other options are incorrect

The bid is below the floor  price. DV360 labels that separately as “Below the minimum bid,” not Auction lost (internal). Google Help

The creative was rejected. Rejected creatives are filtered before bidding and are not the meaning of this internal auction-loss status. Google Help

The frequency cap is too low. Frequency limits are reported under frequency filtering, not under Auction lost (internal). Google Help

Source for verification

Google Display & Video 360 Help: Troubleshoot your deals and line items. Google Help