A global brand is running ads across multiple exchanges and wants to have automated control over how many times a unique user is exposed to the message. Which benefit allows for this?
- Frequency management
- Instant reporting
- Tagless ad serving
- Value-based bidding
Explanation
Frequency management is the correct benefit because Display & Video 360 uses frequency capping to control how often ads are shown to a given user. Google states that frequency caps can be set across all inventory types, different environments such as mobile, desktop, and connected TV, and across inventory sources including specific publishers. That makes it the platform capability for automated control of repeated exposure to unique users across multiple exchanges. It is an exposure-management function, not a trafficking, reporting, or bidding-value feature. Google Help+1
Why the other options are incorrect
Tagless ad serving is a trafficking benefit, not the control used to limit how many times the same user sees an ad. Google Help
Instant reporting is a reporting workspace for analysis, not the mechanism that manages user exposure frequency. Google Help
Value-based bidding focuses on bid optimization toward outcome value, not on controlling repeated ad exposure to unique users. Google Help
Source for verification
Manage frequency with frequency caps — Display & Video 360 Help Google Help
Display & Video 360 overview — Display & Video 360 Help Google Help