You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
Explanation:
Campaign level is the appropriate level within Display & Video 360 account settings to configure frequency management for Programmatic Guaranteed deals across multiple publishers. Managing frequency at the campaign level allows advertisers to control the exposure of their ads to users across the entire campaign, ensuring consistent frequency capping across all associated line items and insertion orders. By setting frequency caps at the campaign level, advertisers can prevent overexposure and optimize the user experience without having to adjust settings individually for each line item or insertion order. This centralized approach streamlines the process of frequency management, providing advertisers with efficient control over how often their ads are displayed to users throughout the entire Programmatic Guaranteed campaign.