A brand is launching a high-budget video campaign across 10 different streaming publishers. How can the advertiser make sure the video ads, tracking pixels, and companion banners are delivered to all publishers in a standardized format?
- Package all assets and tracking into a single Video Ad Serving Template (VAST).
- Use only in-banner video formats to avoid the need for external video players.
- Email the raw MP4 files and separate tracking pixels to each publisher’s ad ops team.
- Create a separate rich-media banner for every publisher using a JavaScript tag.
Explanation
VAST is the standardized video tag format used to communicate between ad servers and publisher video players. In Campaign Manager 360, VAST tags package video serving files, companion creatives, and tracking pixels for delivery into a publisher’s compliant player. This lets multiple publishers receive a consistent video ad structure while still allowing the player to render the assets. It is the correct format for standardized in-stream video delivery across streaming publishers.
Why the other options are incorrect
Rich-media banner is not the correct format for in-stream video delivery through publisher video players.
Raw MP4 files do not provide standardized ad serving, companion delivery, or tracking instructions.
In-banner video avoids the in-stream player workflow and does not meet standardized streaming publisher delivery needs.
Source for verification
https://support.google.com/campaignmanager/answer/3311603?hl=en