You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
- Maximize clicks
- Active View
- Maximize conversions
- Custom bidding
Explanation:
In the context of optimizing a Display & Video 360 campaign for customers with high spending and top transaction return on ad spend, the most suitable bidding strategy is “Custom bidding.” Custom bidding allows advertisers to set specific bids based on their unique campaign goals and performance objectives. By leveraging custom bidding, the clothing retailer can tailor their bids to prioritize users who are more likely to generate significant revenue and provide a favorable return on ad spend. This strategy empowers advertisers to align their bidding approach with the specific metrics and user behaviors that are crucial to the success of their campaign, ensuring a more effective allocation of resources and budget.
Custom bidding harnesses both your specific business insights and Google’s AI technology to finely tune how campaign goals are met, ensuring the maximization of return on ad spend. It allows for the optimization of bids based on the value of specific conversion events, goals, or impression signals, making it highly effective for targeting high-value customers. This strategy utilizes inputs from Floodlight events, custom Floodlight variables, Google Analytics goals, and various impression signals, enabling precise targeting and bid optimization for the most lucrative customer segments.
Read more here: https://support.google.com/displayvideo/answer/9723477