A media team is ready to begin their first implementation in a new Display & Video 360 instance. Before they can establish individual campaign goals and flight dates, which structural entity must be fully configured to house these activities?
- Creative asset library
- Advertiser account
- Insertion order
- Line item
Explanation
In Display & Video 360, a campaign is created from within an advertiser, so that parent entity must exist before campaign setup can begin. Google Help+1
Google’s setup flow for a new campaign starts with “Open your advertiser,” and then the campaign form is where goal, KPI, and planned campaign dates are defined. Google Help
That means the structural container for these activities is the advertiser-level account space, not a downstream delivery object. Google Help+1
Insertion orders and line items are created later under the campaign hierarchy, so they cannot be the required first setup entity for campaign-level configuration. Google Help+1
Why the other options are incorrect
Creative asset library is a creative management area, not the hierarchy level used to create campaigns and define campaign settings. Google Help
Insertion order sits below the campaign and is used after the campaign exists, so it cannot house initial campaign goals and dates. Google Help+1
Line item is an even lower delivery entity under an insertion order, so it is not the prerequisite structure for campaign creation. Google Help
Source for verification
https://support.google.com/displayvideo/answer/7205081?hl=en
https://support.google.com/displayvideo/answer/7622449?hl=en