The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?
- They could use a Video campaign.
- They could use a Search campaign.
- They could use a Performance Max campaign.
- They could use a Discovery campaign.
Explanation:
To ensure that consumers actively looking for house cleaning services consider and take action by booking house cleanings, the two most suitable Google Ads campaign types are:
- Search campaign: A Search campaign is highly effective for reaching people actively searching for specific services like house cleaning. With search ads, the business can appear at the top of Google search results when users search for relevant keywords like “house cleaning services near me” or “professional home cleaners.”
- Discovery campaign: A Discovery campaign can also be beneficial as it reaches users across multiple Google platforms, including YouTube, Gmail, and Discover, who are open to discovering new products and services. By showcasing ads to users who may be interested in house cleaning services but not actively searching for them, the business can increase brand visibility and attract potential customers.