Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
- Shopping
- Display
- Search
- Video
Explanation:
The correct answer is ‘Search.’ Peggy should use a Search campaign to ensure potential customers consider her services and take action by booking house cleanings. A Search campaign allows advertisers to display text ads on the Google Search Network when users search for specific keywords related to their products or services. By targeting relevant keywords such as ‘house cleaning service’ or ‘cleaning service near me,’ Peggy can reach people actively looking for businesses similar to hers, ensuring that her ads are shown to users with high purchase intent. Additionally, Search campaigns offer ad extensions such as call extensions and location extensions, which provide additional information and options for users to contact Peggy and book her services directly from the search results. Therefore, by using a Search campaign, Peggy can effectively promote her house cleaning services to potential customers who are actively searching for businesses like hers, increasing the likelihood of conversions and bookings for her cleaning service.