A brand’s campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?

 

A brand’s campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?

 

• Create a new ad group with the remaining budget and launch carousel ads.
• Change the campaign spend to Pinterest Performance+ lifetime budget.
• Pause underperforming ads and ensure the daily spend has increased to $25,000 per day.
• Duplicate the campaign to push it back to learning mode.