Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
Marketplace has premium inventory for both mobile web and mobile in-app inventory.
App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
Creative dimensions work for mobile web and mobile in-app inventory together.
App collections are available for both mobile web and mobile in-app inventory.
Explanation:
In the context of mobile in-app and mobile web inventory within Display & Video 360, the correct statement is that Marketplace provides premium inventory for both. Advertisers can leverage Marketplace to find high-quality ad space in both mobile web and mobile in-app environments. This feature allows advertisers to access a diverse range of premium placements, enhancing their ability to reach their target audience effectively across different mobile platforms. Utilizing Marketplace in Display & Video 360 ensures advertisers have access to valuable inventory to optimize their mobile advertising strategies.
Which statement about mobile in-app and mobile web inventory is correct?
- There are no creative dimensions that work for both mobile web and mobile in-app inventory.
- app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
- You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
- App collections are available for both mobile web and mobile in-app inventory.
Explanation:
The statement accurately highlights that utilizing Marketplace in Display & Video 360 can assist in identifying premium inventory for
both mobile web and mobile in-app environments. Marketplace is a feature that provides a platform for advertisers and publishers to
connect, making it easier for advertisers to discover and access high-quality inventory across various formats and platforms. This
includes both mobile web and mobile in-app inventory, allowing advertisers to find valuable opportunities to showcase their ads in
relevant and premium environments, enhancing the effectiveness of their campaigns.
Marketplace within Display & Video 360 streamlines the discovery and procurement process for premium digital advertising spaces, including mobile-specific inventory. It empowers advertisers with tools to search, sort, and filter through a wealth of publisher offerings, aligning ad placements with campaign goals. Additionally, Marketplace provides a negotiation platform for both guaranteed and flexible deal types, accommodating a range of strategic approaches to mobile web and in-app advertising campaigns.
Read more here: https://support.google.com/displayvideo/answer/6224754