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Display & Video 360 Certification Exam Answers

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Exam URL:

https://skillshop.docebosaas.com/learn/courses/18611/display-video-360-certification-2026/lessons/53334/display-video-360-certification-exam

You will have 50 multiple choice questions.

You will need a score of 80% or higher to pass

 

 

Questions:

  1. A buyer wants to see a holistic view of all their active, paused, or completed deals across all transaction types in one place. Where should they visit?
  2. A media team is ready to begin their first implementation in a new Display & Video 360 instance. Before they can establish individual campaign goals and flight dates, which structural entity must be fully configured to house these activities?
  3. A retailer wants to measure site interest by counting all interactions from a single user as one conversion, provided they occur within a 24-hour period. Which Floodlight counting method should they implement?
  4. A beverage company wants to reach younger audiences who are active on mobile but not necessarily looking at their screens. Which unique inventory source is only available through Display & Video 360?
  5. A new team member needs to identify which active insertion orders are at risk of missing their delivery goals due to low spend. Where on the user homepage is this data surfaced?
  6. An advertiser is running a campaign for a specific consumer segment and requires a high-quality, cross-device alternative to traditional television rating products. Which specific report provides target rating points (TRP) and demographic composition?
  7. A global brand is running ads across multiple exchanges and wants to have automated control over how many times a unique user is exposed to the message. Which benefit allows for this?
  8. A sports gear company wants to bid on below-the-fold ad spots within daily news articles at the lowest possible cost. Which transaction type should the company pursue for this run-of-site inventory?
  9. A practitioner is looking for a tool that analyzes their account to provide specific recommendations for fixing misconfigured line items. Which component should they access?
  10. A client wants to purchase a fixed volume of inventory directly from sports publishers at a set cost. What's an operational benefit of launching this reservation via a programmatic platform rather than using traditional methods?
  11. An agency wants to add a creative team to their advertiser account so they can build data-driven creatives directly in the platform. Where does the account owner initiate this process?
  12. An advertiser wants to serve an immersive mobile display ad that allows users to interact with a 3D product model by rotating it. Which specific ad format must be selected within the platform to host this interactive asset?
  13. An advertiser wants to determine the value of every potential impression by using bespoke Python-style logic. Which tool allows for this level of technical specification?
  14. A media buyer identifies a new publisher in the Marketplace and wants to initiate a formal negotiation for a direct deal. What's the first step in starting this communication?
  15. A marketer wants to track more than just sales and visits; they need to capture specific promo codes used during a transaction. Which feature of Floodlight should they use?
  16. In first-price auctions, where the clearing price is equal to the highest offer, which built-in efficiency does Display & Video 360 use to help advertisers prevent overpaying for impressions while maintaining a high win rate?
  17. A media buyer is participating in an auction where the highest bidder wins but pays exactly the price they bid. What type of auction is this?
  18. A media buyer wants to create 50 new line items quickly by using a fixed spreadsheet template. Which tool allows for this bulk creation and editing?
  19. A media planner needs to secure high-priority placement within premium content, such as YouTube Select or specific top-tier broadcaster packages. Which workflow is designed for identifying available inventory and establishing terms for these types of high-value reservations?
  20. An advertiser wants to determine the volume of ad exposures delivered to a single person across various platforms and devices. Which specific metric within a deduplicated report identifies this level of repetition?
  21. A lead practitioner needs to determine the proportion of their impressions that were delivered within environments deemed suitable according to their current quality filters. Which specific metric provides this percentage?
  22. An advertiser needs to enter all creative details and asset names at once to compile creatives in DV360 with a single action. Which specific tool should they use?
  23. A nursery wants to maximize the number of impressions that are actually seen for their annual sale while staying within a $3 target. Which optimization strategy should they select?
  24. A creative designer notices a Rejected status on a display ad. Upon selecting the info icon, they see: Heavy file size. What's the standard limit for display ads to avoid being filtered?
  25. When planning a campaign, a buyer decides to use a pre-curated collection of non-guaranteed inventory from a specific seller. How is the transaction for this collection handled?
  26. A practitioner notices an unexpected drop in conversion volume and needs the platform to automatically surface potential causes and optimization suggestions. Which reporting feature provides these automated, proactive insights?
  27. An agency wants to review the most recent modifications made to an advertiser's brand quality settings. Which specific section of the Brand Controls page provides this log?
  28. A retailer is launching a seasonal sale in three days and needs to secure inventory from a specific publisher quickly without a long negotiation period. Which non-guaranteed deal type should they secure?
  29. A media buyer is participating in a bidding environment where the clearing price is determined exactly by the highest submitted offer. How does this specific dynamic influence the buyer's optimal bidding strategy?
  30. In DV360 reporting, if no specific attribution model is manually selected for a data set, which model is used as the default?
  31. A culinary school is negotiating for high-visibility inventory on a local newspaper's homepage. They require a fixed price but want the flexibility to decline the impressions if a better opportunity arises. Which transaction type supports this non-binding agreement?
  32. A media planner is launching a brand campaign and requires a committed volume reservation within a specific, curated list of premium digital radio stations. Which inventory source allows the publisher to reserve this capacity at a pre-negotiated rate?
  33. A line item has stopped spending. The Troubleshooter shows a high number of losses due to: Auction lost (Internal). What does this signal?
  34. While building a media strategy, a planner needs to calculate a deduplicated estimate of the total number of individuals who will see their ads across digital and linear television. Which tool within the workspace provides this calculation?
  35. A practitioner needs to manage overarching frequency caps and default targeting across a group of related insertion orders. At which level should they apply these settings?
  36. An advertiser wants to reserve premium inventory on a major streaming service with a fixed CPM and assured impressions. Which one of the following assures the publisher can't reallocate the placement to another buyer?
  37. An advertiser wants to maximize the total number of successful transactions while making sure they don't exceed a specific cost-per-acquisition (CPA) threshold. Which automated behavior does the algorithm prioritize under this specific bidding strategy?
  38. An advertiser is participating in a bidding environment where a publisher has established a floor price and restricted the auction to a select group of invited participants. Which transaction type are they using?
  39. An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?
  40. An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?
  41. A lead practitioner requires a centralized environment to audit suitability coverage and monitor for pre-bid invalid traffic across all active media. Which specific management interface provides these quality-assurance metrics?
  42. An advertiser wants to maximize business outcomes by allowing the system to find relevant consumers beyond their selected audience segments. Which AI-powered feature should they use?
  43. A retailer is planning a seasonal promotion and needs to secure a specific number of impressions on a publisher's homepage during a holiday weekend. Which transaction model makes sure the advertiser has a committed volume of inventory at a locked-in price?
  44. An advertiser is setting up a Programmatic Guaranteed deal and needs to include additional fees for using a third-party verification service. Where should these be added?
  45. A designer needs to build and preview a customized, multi-asset creative within a real-time, visual workspace. Which feature provides this drag-and-drop environment for managing creative components?
  46. A media buyer wants to evaluate performance and set up automatic rotation for three different video creatives assigned to one line item. Which setting should they use?
  47. An advertiser wants to future-proof their measurement and gain click-through conversion data for opted-in users. Which tagging implementation is required for enhanced attribution?
  48. A media planner needs to quickly find a single, unified table that summarizes all campaign components across both reservations and programmatic media. Which interface feature provides this?
  49. An advertiser is concerned about privacy regulations in the European Economic Area (EEA) and needs a tool that communicates user consumer choices to Google tags. Which solution should they implement?
  50. A practitioner wants to create a visualization of performance data without exporting files to external software. Which tool allows them to drag and drop dimensions to pivot data in real time?
  51. Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files.You find an error. What setting could be causing it?
  52. Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
  53. Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
  54. Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
  55. If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
  56. In what Display & Video 360 scenario does it make sense to use inventory packages?
  57. What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
  58. You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
  59. How can you perform a bulk creatives upload in Display & Video 360?
  60. While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
  61. Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
  62. You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
  63. Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
  64. You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
  65. You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You're the highest bidder at $10. What will you pay for the impressions?
  66. You're working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
  67. You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
  68. In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
  69. Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
  70. You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What's the first thing you should do within the Deal Troubleshooter?
  71. Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
  72. You're entering a second-price auction for sports inventory. You're the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
  73. A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
  74. Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
  75. Your colleague created a line item in Display & Video 360 for their client's mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
  76. Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
  77. Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
  78. Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
  79. You work with a clothing brand that's launching a new parka collection. You want to see which winter sports publishers have space on their websites that's available for purchase. What Display & Video 360 module should you use to find that information?
  80. What would you use the Intelligence Panel for in Display & Video 360?
  81. You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
  82. Your colleague wants to check the Brand Lift Study (BLS) on his client's new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn't find any significant results for the deal. What could be the reason?
  83. Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?
  84. Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
  85. Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
  86. You're reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
  87. What's the definition of Display & Video 360 as a product?
  88. You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  89. You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
  90. For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
  91. You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What's the first step you should take?
  92. An advertiser participates in a private auction. What happens if their bid isn't the highest?
  93. Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
  94. What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
  95. You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
  96. What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
  97. Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
  98. What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
  99. Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
  100. Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren't performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

 

 

 

 

An advertiser is setting up a Programmatic Guaranteed deal and needs to include additional fees for using a third-party verification service. Where should these be added?

By

An advertiser is setting up a Programmatic Guaranteed deal and needs to include additional fees for using a third-party verification service. Where should these be added?

  • Base media rate
  • Partner costs
  • Technical creative requirements
  • Inventory floor price

 

Explanation

In Display & Video 360, partner costs are used for expenses other than the media fee and third-party audience data fees. Google explicitly lists fees for a third-party ad server or a third-party ad serving verification service as examples of partner costs. Those costs can be tracked through CPM fee or media fee fields depending on how the charge is structured. That is why verification fees for a Programmatic Guaranteed setup belong under partner costs, not in the negotiated inventory rate itself. Google Help+1

Why the other options are incorrect

Technical creative requirements controls creative specifications and serving requirements, not billing fields for third-party verification fees. Google Help

Inventory floor price is a publisher-side minimum price concept for auction inventory, not a field for operational service fees. Google Help+1

Base media rate is the negotiated media cost for inventory, while third-party verification charges are tracked separately as partner costs. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/2696775?hl=en

https://support.google.com/displayvideo/answer/7067656?hl=en

 

A retailer is planning a seasonal promotion and needs to secure a specific number of impressions on a publisher’s homepage during a holiday weekend. Which transaction model makes sure the advertiser has a committed volume of inventory at a locked-in price?

By

A retailer is planning a seasonal promotion and needs to secure a specific number of impressions on a publisher’s homepage during a holiday weekend. Which transaction model makes sure the advertiser has a committed volume of inventory at a locked-in price?

  • Programmatic Guaranteed
  • Private auction
  • Open auction
  • Preferred Deal

 

Explanation

A fixed CPM plus a committed number of impressions maps to Programmatic Guaranteed in Display & Video 360 because it is a direct buy negotiated with the publisher. The proposal includes inventory and price up front, which is how the rate is locked before delivery begins. Google also documents a contracted quantity for Programmatic Guaranteed deals, which is the committed impression volume tied to the agreement. That combination of reserved inventory and negotiated pricing is what distinguishes it from non-guaranteed deal types. Google Help+1

Economics

Why the other options are incorrect

Private  auction is a non-guaranteed auction with invited buyers and a minimum CPM, so impressions are not committed to one buyer in advance. Google Help

Preferred Deal is a non-guaranteed fixed deal that offers first-look access at a fixed CPM, but the inventory is still non-guaranteed. Google Help

Open auction is public exchange inventory rather than reserved inventory, so it does not provide a committed volume at a locked price. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/7067656?hl=en

https://support.google.com/displayvideo/answer/7243138?hl=en

 

An advertiser wants to maximize business outcomes by allowing the system to find relevant consumers beyond their selected audience segments. Which AI-powered feature should they use?

By

An advertiser wants to maximize business outcomes by allowing the system to find relevant consumers beyond their selected audience segments. Which AI-powered feature should they use?

  • Frequency capping
  • Manual bidding
  • Expansion slider
  • Optimized targeting

 

Explanation

Optimized targeting is the Display & Video 360 feature that uses real-time campaign  data to find new and relevant people who are more likely to convert within campaign goals. It expands beyond manually selected audience segments by treating those selections as audience signals, which guide the system without always limiting delivery to only those users. Google also states that it helps reach audiences that may be missed with manual targeting alone, which directly matches the objective of finding additional relevant consumers for stronger business outcomes. This makes it the AI-driven expansion feature in this scenario, not a manual control or delivery-limiting setting. Google Help+1

Why the other options are incorrect

Manual bidding sets bids directly and does not use optimized targeting to discover users beyond the selected audience segments. Google Help+1

Expansion slider is associated with audience expansion controls in other contexts, not the core Display & Video 360 feature described here for broader audience discovery. Google Help+1

Frequency capping controls how often ads are shown to the same user, so it manages exposure rather than finding new relevant consumers. Google Help

Source for verification

https://support.google.com/displayvideo/answer/12060859?hl=en

https://support.google.com/displayvideo/answer/2997422?hl=en

 

A lead practitioner requires a centralized environment to audit suitability coverage and monitor for pre-bid invalid traffic across all active media. Which specific management interface provides these quality-assurance metrics?

By

A lead practitioner requires a centralized environment to audit suitability coverage and monitor for pre-bid invalid traffic across all active media. Which specific management interface provides these quality-assurance metrics?

  • Instant reporting
  •  Brand Controls page
  • Marketplace
  • All audiences

 

Explanation

The Brand Controls page is the centralized advertiser-level interface for planning, monitoring, and setting a  brand safety strategy in Display & Video 360. It includes a coverage view for content types the advertiser wants to avoid, which is the suitability-monitoring area used to assess protected delivery against current quality settings. The same page also includes an Invalid traffic section that shows invalid traffic filtered pre-bid for the advertiser. Because it combines suitability coverage monitoring and pre-bid invalid traffic review in one place, it is the correct quality-assurance interface. Google Help+1

Why the other options are incorrect

Marketplace is for discovering inventory and negotiating deals, not for advertiser-level quality monitoring and pre-bid invalid traffic review. Google Help

Instant reporting is a reporting workspace, but Google identifies the suitability coverage and pre-bid invalid traffic views specifically on the Brand Controls page. Google Help

BrandManagement

All audiences is for audience management, not brand suitability coverage or invalid traffic monitoring. Google Help

Source for verification

https://support.google.com/displayvideo/answer/9179543?hl=en

https://support.google.com/displayvideo/answer/3032915?hl=en

 

An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?

By

An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?

  • Top-level account
  • Advertiser
  • Campaign
  • Insertion order

 

Explanation

In Display & Video 360, an advertiser is the brand-level entity that sits above campaigns, insertion orders, and line items, so it is the correct place to represent one distinct brand. Google Help+2

Google’s workflow for creating insertion orders and line items starts by opening an advertiser and then creating or selecting campaign components underneath it, which shows that brand activity is organized from the advertiser level downward. Google Help+1

When a new advertiser is created, it is assigned to a Floodlight group, and Google states that advertisers in the same group share attribution settings and Floodlight activities. Google Help

Advertiser-level settings also apply to all current and future campaigns, insertion orders, and line items under that advertiser, which matches a dedicated brand workspace with its own operational setup, including creatives and tracking. Google Help+2

Why the other options are incorrect

Top-level account is broader than the per-brand workspace, because Google shows advertisers are created within the higher account structure rather than using that higher level as the individual brand entity. Google Help+1

Insertion order is a delivery object that contains line items for a campaign, so it is too low in the hierarchy to represent a brand. Google Help

Campaign groups related insertion orders around a common business goal, so it sits below the advertiser and is not the entity used to house a brand’s full setup. Google Help+1

Source for verification

Create an advertiser — Display & Video 360 Help Google Help

Set targeting — Display & Video 360 Help Google Help+1

 

An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?

By

An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?

  • Active View
  • Brand Lift
  • Unique reach
  • On-target reach

 

Explanation

A model that limits credit to post-exposure conversions only when the ad was actually seen depends on Active View, Google’s viewability measurement technology. Google defines Active View as the system used to measure whether an impression was viewable and for how long. In Display & Video 360, Active View: Viewable Impressions identifies impressions confirmed as viewable, which is the required filter when attribution should exclude non-viewable exposures. The other choices measure reach, brand response, or audience match quality rather than verified viewability. Google Help+1

Why the other options are incorrect

Unique reach measures deduplicated audience size and frequency, not whether an impression met Active View viewability criteria. Google Help+1

Brand Lift measures changes in brand perception through surveys, not conversion filtering based on viewable impressions. Google Help+1

On-target reach estimates how much delivered reach matched the intended demographic, not whether the impression was visible on screen. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/3214556?hl=en

https://support.google.com/displayvideo/table/3187025?hl=en