At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
In Display & Video 360, to manage frequency across multiple publishers within Programmatic Guaranteed deals, advertisers should
navigate to the “Campaign level” in the account settings. The Campaign level allows advertisers to set frequency capping,
specifying how often their ads can be shown to a particular user within a given time period across various publishers. By
implementing frequency management at the Campaign level, advertisers can ensure consistent and controlled ad exposure across
their Programmatic Guaranteed deals, preventing overexposure to specific users and optimizing the overall impact of their
campaigns. This centralized approach facilitates streamlined management, enhancing the effectiveness of frequency controls within
the Programmatic Guaranteed framework.