In reviewing their campaign’s latest Search Terms Report, a marketing firm notices their ads are being triggered by search queries that don’t seem to match their core business.
Which two actions can the team take to make sure their ads are only serving on relevant searches? Select two.
Select All Correct Responses
- Use broad match keywords with Smart Bidding to identify performing traffic and avoid non-performing traffic.
- Switch to a cost-per-action bid strategy, which aligns more closely to the types of conversions with the highest value.
- Create a Customer Mach list, so the’re able to focus on the highest-value potential consumers for their business goals.
- Only use negative keywords for traffic that’s not desired, regardless of performance, and adjust targets to improve performance.