Twitter for Creatives Badge Assessment Answers

Twitter for Creatives Badge Assessment Answers

 

As a creative agency, it’s essential to wow your audience regularly. This course introduces you to Twitter’s creative tools & best practices and walks you through strategies brands are using to find success through creative on Twitter.

Exam 29 questions

Exam URL: https://www.xadsacademy.com/student/path/989765-x-for-creatives

 

Questions:

 

What is media innovation?

• developing groundbreaking technological tools
• finding new and interesting ways of doing things, and finding a solution that matches a need
• being the first to integrate the latest technological developments into your campaign

 

Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

• Glade
• Burger King
• Adidas UK
• Mountain Dew

 

API Marketing Partners assist with the following goals: (select all that apply)

•  audience targeting
•  campaign management
•  advertising analytics
•  creative ad experiences
• brand voice conception
• drafting inspirational content

 

What are the essential elements of effective brand voices? (select three)

• conversational
• wit
• real-time
• authenticity
• emojis

 

Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?

• digital carting for CPG
• branding: custom mobile landing pages
• video personalization
• lead capture: custom mobile landing pages

 

In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:

•  Carousel Cards
• Video Ads
• Twitter Audience Platform
• Animated GIFs

 

A distinct brand voice allows your brand to: (select all that apply)

•  speak with personality
•  connect with culture
• offer discounts
•  generate and join conversations

 

The best time to bring the in-house audience insight team into a campaign is:

• simultaneously with the campaign launch
• at the conclusion of the campaign
• before the brand initiative kicks off
• after the brand initiative kicks off

 

What percentage of users rate Twitter “good” or “great” for brand interaction?

• 37%
• 49%
• 71%
• nearly 100%

 

Which of the following are components of the OUI Framework? (select all that apply)

• Initiate
• Obtain
•  Ideate
•  Observe
• Utilize
•  Understand

 

In Activision’s case study, the backbone of their successful Warzone campaign was:

• it was the first brand to gamify Twitter
• its video content had an unusually high production value
• its ability to deliver a personalized report to every player in a matter of seconds

 

The attitudes, tone, and substance of your brand’s content should be:

• sassy but relatable
• reflective of everything your brand stands for
• in line with the latest trends

 

When defining your brand voice, first consider the brand’s:

• goals, plan, and results
• Vision, Mission, Values
• origin, journey, and destination

 

Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

• 5X
• 2X
• 8X

 

In our case study, no name’s brand voice stands out because of its:

•  witty, deadpan style
• optimistic, cheerful style
• eloquent, elevated style

 

Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?

• 61%
• 41%
• >99%
• <1%
•  81%

 

What are the two key use cases for when brands should always activate on Twitter? (select two)

•  launching something new
• selecting the right hashtags
• ensuring your replies contain GIFs
• connecting with what’s happening

 

Which element of a creative campaign should be developed first?

• the technology
•  the insights-based creative idea
• the data

 

When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

•  message association
•  purchase intent
•  brand awareness
•  brand preference

 

Twitter Advanced Search allows you to:

• search, segment, and filter Twitter’s Tweets and profiles
• protect your brand by participating in conversations anonymously
• find an API Partner to meet your campaign’s technological needs

 

A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:

• 65%
• 73%
• 58%
• 44%

 

For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

• other Twitter users
• Twitter’s in-house audience insight team
• an independent consultant

 

Launches typically fall into the following categories: (select all that apply)

• new messaging
• new products or features
• new branding
• new company leadership

 

In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:

• reliable information and breaking news
• the best deals and promotions of their products
• entertainment and conversation

 

According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?

• 2.3X
• 8.2X
• 5X
• 1.9X

 

When it comes to conversation on Twitter, successful brands:

• keep it professional by avoiding engagement
• always use the full character limit to express themselves more clearly
• interact exclusively with other brands
•  join existing conversations and inspire new ones

 

How does Twitter help you succeed through the funnel?

• it offers versatile, ready-made creative content
• it offers a full suite of ad formats
• it offers unlimited access to brand leaders

 

The number one reason people come to Twitter is:

• culture
• to see what’s happening
• making money
• news
• gossip & entertainment

 

What are three key strengths that characterize Twitter’s audience?

• growth, insights, conversation
• targeted, character, community
• growth, impact, community
• growth, influence, community