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Bid Manager Optimization Assessment Answers

Bid Manager Optimization Assessment Answers

 

Exam URL: https://skillshop.exceedlms.com/student/path/1974

 

Questions:

 

What is a key reason to check pacing for TrueView insertion orders right after launch?

  • To ensure TrueView ads always pace ahead because they are more profitable
  • To ensure the daily budget has been manually calculated correctly.
  • To ensure they have not been rejected due to ad policy
  • To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend

 

  1. You have an insertion order designed to get more customers to install your app. What is its goal?
  2. Which can be one of the most effective strategies for driving action?
  3. What can you do to optimize in the final week of your campaign’s flight?
  4. When would you avoid setting your display insertion order’s pacing to “ASAP”?
  5. What’s a good frequency when your goal is to start raising awareness with new people?
  6. What is the maximum amount Bid Manager will increase your bids when using bid multipliers?
  7. At its most basic, how do you optimize your campaign?
  8. When optimizing to build awareness, what components should you optimize first?
  9. What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?
  10. Which of the following is an example of low performers when trying to influence consideration?
  11. What is a way to improve your targeting when your goal is influencing consideration?
  12. Why would you look at an impression lost chart when making quick optimizations?
  13. What’s the best way to optimize for creatives with high click rates?
  14. Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
  15. Why is defining a primary goal the first step of optimizing your online advertising campaign?
  16. Manual optimizations to which components typically provide the greatest impact?
  17. Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?
  18. What’s a promising way to increase your remarketing list’s potential impressions?
  19. How can the pacing metrics help you to optimize remarketing line items?
  20. What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
  21. What is the most important factor to consider when evaluating viewability and ad position performance?

 

 

Manual optimizations to which components typically provide the greatest impact?

By

 

Manual optimizations to which components typically provide the greatest impact?

 

  • Advertiser, campaign, insertion orders, and line items
  • Bids, frequency, site targeting, and creatives
  • Budget, pacing, geography, and inventory
  • Loyalty, awareness, action, and consideration

 

Why is defining a primary goal the first step of optimizing your online advertising campaign?

By

 

Why is defining a primary goal the first step of optimizing your online advertising campaign?

 

  • It’s the first field you fill out when starting a new campaign in Bid Manager.
  • It tells you how to configure your campaign to be effective until you have performance data to guide you.
  • Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
  • Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.

 

Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?

By

 

Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?

 

  • Geography
  • Audience Lists
  • Demographics
  • Apps and URLs

 

What’s the best way to optimize for creatives with high click rates?

By

 

What’s the best way to optimize for creatives with high click rates?

 

  • Bid higher for their entire insertion order.
  • Update their visuals and messaging to make them even more compelling.
  • Add them to a blacklist so you can exclude them from bidding.
  • Move them to their own line items and bid higher for them.

 

Why would you look at an impression lost chart when making quick optimizations?

By

 

Why would you look at an impression lost chart when making quick optimizations?

 

  • It shows how many auctions you’re losing due to bids, budget, and frequency.
  • It shows potential spend based on the audiences targeted for the line item.
  • It’s an easy place to see all your bids.
  • It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.

 

What is a way to improve your targeting when your goal is influencing consideration?

By

 

What is a way to improve your targeting when your goal is influencing consideration?

 

  • Bid up on the highest-performing audience lists.
  • Increase targeting until the audience is under 1,000 users.
  • Bid up on the audiences with the highest impressions.
  • Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).