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Bid Manager Optimization Assessment Answers

Bid Manager Optimization Assessment Answers

 

Exam URL: https://skillshop.exceedlms.com/student/path/1974

 

Questions:

 

What is a key reason to check pacing for TrueView insertion orders right after launch?

  • To ensure TrueView ads always pace ahead because they are more profitable
  • To ensure the daily budget has been manually calculated correctly.
  • To ensure they have not been rejected due to ad policy
  • To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend

 

  1. You have an insertion order designed to get more customers to install your app. What is its goal?
  2. Which can be one of the most effective strategies for driving action?
  3. What can you do to optimize in the final week of your campaign’s flight?
  4. When would you avoid setting your display insertion order’s pacing to “ASAP”?
  5. What’s a good frequency when your goal is to start raising awareness with new people?
  6. What is the maximum amount Bid Manager will increase your bids when using bid multipliers?
  7. At its most basic, how do you optimize your campaign?
  8. When optimizing to build awareness, what components should you optimize first?
  9. What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?
  10. Which of the following is an example of low performers when trying to influence consideration?
  11. What is a way to improve your targeting when your goal is influencing consideration?
  12. Why would you look at an impression lost chart when making quick optimizations?
  13. What’s the best way to optimize for creatives with high click rates?
  14. Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
  15. Why is defining a primary goal the first step of optimizing your online advertising campaign?
  16. Manual optimizations to which components typically provide the greatest impact?
  17. Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?
  18. What’s a promising way to increase your remarketing list’s potential impressions?
  19. How can the pacing metrics help you to optimize remarketing line items?
  20. What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
  21. What is the most important factor to consider when evaluating viewability and ad position performance?

 

 

When would you avoid setting your display insertion order’s pacing to “ASAP”?

By

 

When would you avoid setting your display insertion order’s pacing to “ASAP”?

 

  • When your unclaimed budget can be reclaimed by your advertising department
  • To keep spend easy to track and report
  • To ensure you always get some of the very best inventory, no matter when it was auctioned
  • When you want to ensure you don’t consume your budget too soon and miss valuable impressions

 

Which can be one of the most effective strategies for driving action?

By

 

Which can be one of the most effective strategies for driving action?

 

  • Using recency targeting with first-party audience lists
  • Setting the cost per action (CPA) goal 50 percent lower than your target CPA
  • Including the “Thank you” page in your first-party audience targeting
  • Always targeting a filtered URL and app list based on where users have converted in the past

 

You have an insertion order designed to get more customers to install your app. What is its goal?

By

 

You have an insertion order designed to get more customers to install your app. What is its goal?

 

  • Create loyalty
  • Build awareness
  • Drive action
  • Influence consideration